The new museum has a host of fun, interactive displays looking at how illusions work.

Lead Image: Twist/Dan Weill

Twist Museum opens in Oxford Street, bringing a world of immersive experiences and illusions to central London.

Twist's concept marries immersive multi-sensory attractions with escapism, education and technology in a new purpose-built space, to bring fun, interactive exhibits suitable for families and friends to enjoy.

When it opens its door on November 16, the museum will take visitors into the world of illusions, Twist delves into how illusions work, exploring such questions as, when all your senses are deceived, what happens to the brain, and how do these stimuli shape your sense of reality?

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The museum features more than 60 exhibits by big names in the illusions world, including mathematician and artist known for his ability to make marbles appear to roll uphill Dr. Kōkichi Sugihara, British artist Patrick Hughes and Dr. Akiyoshi Kitaoka who has collaborated with Jeff Koons, Lady Gaga and Animal Collective.

Works have either been created specifically for Twist Museum, or come from the contributor's personal archives.

There's also the Ames Room, which replicates shrinking, and the Life Without Colour Room in which you can experience the world without a shade of colour.

The Sound Lab taps into the extrasensory powers of your ears. And in the kaleidoscope room you can enter an ever-changing space that reflects, refracts and reacts to your presence.

The museum was founded by Yorgo Philippedes in consolation with Professor of Philosophy at University of Glasgow, Fiona Macpherson, artists, neuroscientists and philosophers.

Address: 248 Oxford St, Oxford Circus, W1C 1DH

Website: twistmuseum.com

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