The Good Ship Benefit launched last month at R.S Hispaniola on the Thames with pampering stations, make-up goodies galore and pink, fluffy decor. Cocktails, afternoon tea and culinary experiences are plentiful, along with classes and immaculate views across the river…

Words: Rachel Mantock

Set to run for a further four months, with new concepts, classes and activities to be released each month, the Good Ship Benefit is not to be missed! They are bringing San Francisco to London with this latest venture, with three decks of glamour and pampering.

The Good Ship will celebrate some of Benefit’s most iconic products, such as their award-winning bronzer powder, Hoola, their best selling primer, POREfessional and their volumising, lash perfecting mascara, They’re Real. Holding the crown as the number one eyebrow brand in the UK, Good Ship Benefit will also honour all things brows with a multitude of treatments. There are five initial rooms, with more to come in the upcoming months, alongside new and exclusive indulgence and pamper experiences set to launch also.

Enjoy a cocktail aboard the Good Ship Benefit

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The Brow Lounge
 The first deck is where Benefit’s brow experts reside, ready to prune and preen your brows to perfection, magically transforming them into wow brows with their signature service before you relax with a rich and indulgent afternoon tea and a glass of bubbles.

Good Ship Benefit will run for the next four months

The POREfessional Vault
 This pamper station is hidden behind a secret vault that has to be found if you want to enter. Once inside, all things skin perfecting are at your disposal, along with a complimentary, sweet and zingy cocktail, tailored to your exact taste by Benefit’s head barman.

Lashitude at the Upper Deck
 The London Eye and the Houses of Parliament are in full, glorious view from your seat at Good Ship Benefit’s leading restaurant, inspired by the They’re Real mascara, the seats clad in deep black velvet with fluorescent orange edging, offering a range of scrumptious delights.

The Lashitude restaurant aboard Good Ship Benefit

Hoola Decks
 The decks of the Good Ship Benefit have Hawaii influences, complete with Tiki huts and cabanas, the perfect scene for sipping cocktails served from the beach bar inside one of Benefit’s Hoola hunks. Benefit want to inspire you to be strong not skinny this summer as you get beach body ready, with fitness classes taking place on the Hoola decks every month.

The Pinkton Parlour
 This is the relaxation zone of the Good Ship Benefit, great for a cocktail or coffee as you take in the stunning views from either side.

The Pinkton Parlour

Benefit will be raising money for Look Good Feel Better – a charity that helps women going through cancer treatment and Refuge – a charity that assists women and children who are victims of domestic violence. All funds earned through Benefit’s brow treatments will be donated to these charities in the month of May, with those on board receiving a free Gimme Brow if they choose to donate.

This Sunday 8 May 2016, in collaboration with both these charities, the Bold is Beautiful project will take to the streets of London to raise funds with a march, beginning and ending in Cavendish Square with various checkpoints along the way where you can pick up Benefit goodies, take part in activities and snap selfies.

Victoria Embankment WC2N 5DJ; 020 7839 3011; goodshipbenefit.com