What’s going on in Fortnum & Mason’s window? The iconic windows on Piccadilly have been taken over for the first time in the brand’s 309 year history…

If you have strolled past the Piccadilly windows of Fortnum & Mason recently, you will have encountered quite a colourful sight. Celebrating the release of Disney’s Alice Through the Looking Glass, the technicolour fantasy world of Tim Burton has combined with the charm of Fortnum & Mason.

Throughout July, visitors will see original costumes and props from the production throughout the store, as well as never before seen content featuring the film’s characters. Looking glasses, oversized chess pieces and butterflies are on show, as well as giant swinging pendulums and a gargantuan pocket watch in gold that represents the significant story theme and character of ‘Time’. Tea will also hold a dominant place in the windows, blending arguably the story’s most famous theme with Fortnum’s most recognised area of expertise and passion.

Continuing inside, a stunning visual is dramatically suspended through the length of the four-storey atrium at the centre of the Piccadilly store. Wander upstairs to explore the Millinery department on the second floor, where the Mad Hatter’s original costume is showcased in pride of place. Then, in true Alice style, conclude this experience in the Diamond Jubilee Tea Salon on the fourth floor with the famous Fortnum’s experience of taking Afternoon Tea.

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