Find Art You Love & Sell the Pieces You Don’t at Fresh: Art Fair

With Fresh: Art Fair in Ascot fast approaching, The Resident quizzes co-founder Anthony Wardle on finding the art you love and parting with the pieces you lost the passion for…

Lead image: Meadowcliff Mayhem Revisited by Doug Eaton (Greenstage Gallery, Worcestershire) 

‘From time to time I walk around my house and note the art that I pass every day without a second look,’ says Anthony Wardle, co-founder of Fresh: Art Fair, which comes to Ascot this September.

‘If art fails to give me pause or pleasure, it may be time to move it to the departure lounge.’

Tragically, not all love affairs last. So once a piece of artwork you once loved enters the ‘departure lounge’, where is it destined for next? How do you sell your old art?

How to Sell Your Old Art

‘So many people say, “I’d be happy to sell some of my paintings but I just don’t know where to start.”‘ says Wardle.

‘If you have a Basquiat in your attic then it’s not a problem, but eBay is an ignominious end for the little landscape Auntie Mary left you.’

In a world-first for art fairs, Fresh: has asked International Fine Art Auctioneers Bonhams to join them. Visitors are invited to bring up to three old, pre-contemporary paintings or sculptures for a free valuation and advice on selling. They’ll be happy to consign suitable works to the next appropriate sale.

How to Find Art You Love

Putting in a little legwork before buying art should make for a longer-lasting relationship, but finding the time can be tricky.

Buying contemporary art online isn’t necessarily the right way to go about it, unless you know the artist well, it’s a fairly two-dimensional print, or you’re buying a masterpiece at auction. Otherwise, you need to see it, feel it, walk around it, or even live with it a little.

An art fair is an excellent way to take in a large number of artworks and to take a look at the proportions, the textures, and the colours in real light.

‘Fresh: Art Fair is the easiest way to browse and buy art,’ says Wardle. ‘You’ll be able to visit 53 galleries in one place, see 6,000 works by 600 artists, all in a couple of enjoyable hours, with a coffee or a glass of wine in your hand. Sound good so far?’

There’ll be original prints and paintings, sculpture, glass and ceramics priced from £100 to £30,000, ranging from exciting emerging talent to Royal Academicians. Blake, Hockney, Hirst, Emin, Banksy and McLean will all be there.

Unlike the many artist fairs in the Thames Valley, Fresh: exhibits only galleries, which ‘means we can show the work of far more artists, professionally hung in large room-like spaces,’ says Wardle.

‘All our galleries are experts with their fingers on the pulse of the market: Chelsea’s Quantum Contemporary Art, Cube Gallery from Marylebone, Linton59 from Cambridge and Lime Tree Gallery from Bristol, no less than three of the best Dublin galleries and Bruno Dahl from Denmark.’

How to Frame Your Art

Framing can make or break a painting, so make sure you get it right. Leading London picture framer and fine art fabricator Darbyshire will be at Fresh: giving a series of talks about how to choose frames and how framing is important in art conservation.

Darbyshire works with artists, galleries, collectors and museums and creates frames and display cases for many of Britain’s famous names.

And it’s not just framing – a seasoned touch will help you make art look great in your home, too. Interior Designer and Instagram phenomenon Dee Campling will also be at Fresh: giving a series of talks about art in interior design.

Fresh: Art Fair will take place in the Grandstand Concourse at Ascot Racecourse from 20-22 September 2019 with a Private View featuring live jazz and good wine on 19 September. 



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