Elephant Parade, the world’s largest art exhibition of decorated elephant statues created by upcoming and world class artists, heads for central London this week

From 16 July, the Elephants, which have been on tour since 30 June, land in the capital. Hunt them out, take an #ElfieSelfie and stay up to date with all the action by following @elephant_parade on Twitter.

The touring herd of 36 elephant statues – designed by artists and celebrities such as Claudia Schiffer, Rylan Clark, Alex Jones and Union J – has been joined by more than 70 vibrant elephants designed by school children from around the UK. In total, around 10,000 people have submitted design ideas for the tour, which have been shown on a digital show reel at intu centres.

The national tour kicked off in London in July 2013 and over the last 12 months it has made 13 tour stops around the UK. The tour is the brainchild of intu, whose support for the tour has enabled Elephant Parade to connect with more than 30 million people, spreading its conservation message and bringing moments of surprise and delight to people’s daily lives.

The tour arrived at the intu Bromley shopping centre on Monday 30 June, where it stays for four weeks. Dubbed the ‘people’s parade’, the goal of this year’s tour was to make the magnificent display of public art accessible to everyone. Bromley will host the parade until 26 July, offering the public one last chance to catch a glimpse of the art collector pieces. 

Each Elephant Parade statue is an unique art piece. The life-sized, baby elephant statues are exhibited in international cities. After each exhibition, a number of Elephant Parade statues are auctioned by a renowned auction house. Limited edition handcrafted replicas and a select range of products are created from the exhibition elephants. Net auction proceeds of the exhibition elephants and 20% of Elephant Parade net profit are donated to The Asian Elephant Foundation. In conjunction with this year’s public art expo, the stunning elephant statues are now available to buy through an online auction at The silent auction, not only offers people the opportunity to bid on their favorite elephants, but also to own an original art piece at a special ‘buy now’ price.

Additionally, it is possible to help raise funds for TAEF by making a pledge from as little as £1. The aim is to raise as much money as possible to help save the Asian elephant until the 26 July 2014, when the auction ends.

Maria Cooper, Manager at intu Bromley, commented: ‘Elephant Parade needs no introduction. Wherever it goes, it enlivens, energises and stimulates the places it visits and offers something for everyone. We are proud to be presenting what we think will be the definitive Elephant Parade, a national tour with local flavour that offers a welcome boost to retailers and will give millions of people a reason to smile.

‘The success of the tour has generated numerous requests for the elephants to make additional tour stops, but given so many of the art pieces have now attracted buyers, the decision has been taken to close the tour at Bromley and we are thrilled to be hosting the tour’s finale before the elephants go to their new homes.’

For further information and the full tour dates, see

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