A new immersive experience has landed in London, which might just be a much needed, albeit fleeting tonic, to recent times…

Photo: Dopamine Land

Dopamine Land, a new immersive experience in South Kensington, will take you into the “world of happiness” by using cutting edge technology used to channel feel-good feelings.

Promising punters the chance to disconnect from reality, Dopamine Land encourages visitors to connect with their emotions and channel their childhood imaginations as they navigate optical illusions, sound effects and themed rooms in the ultimate sensory overload.

Immersive experience Dopamine Land, South Kensington. Photo: Fever

Open to all ages, the experience, which is kind of an interactive museum of sorts, boasts multiple rooms that aim to stimulate nostalgia-inducing childhood memories.

In the first room named The Ground Is Your Enemy, participants discover a space flooded with infinite mirror illusions on the floor, lights and sound effects, and must find the single route through amongst the smoke and mirrors.

Sip on bubble tea under a sky of bubbles and stained glass windows in the Bubble Room which evokes summer days.

The Popcorn Room is set to get memories racing, while participants can let loose in the Pillow Fight Room.

With nostalgia and imagination at the heart of the event, Dopamine Land also promises rooms dedicated to nature and relaxation, making it a happy day out for people of all ages and energy levels.

Date: Booking through to June, 2022
Time: Selected Tuesdays 3pm-7:45pm; Wednesdays & Thursdays 3pm-7:30pm; Fridays 3pm-7:30pm; Saturdays11am-7:30pm; Sundays 11am-6pm
Cost: £20/£15 group tickets available
Address: 79-85 Old Brompton Road SW7 3LD
Website: dopaminelandexperience.com