Is There a Premium on London’s Blue Plaque Properties?

Properties with a Blue Plaque don’t often find their way into the London property market, so when they do, what’s it going to cost you?  

Words: Fiona Brandhorst
Lead image: Eagle House, Wimbledon Village (Octagon)

Would you buy a home with celebrity status? Sales of homes with blue plaques are rare and now, even living in the same road as a rock star or politician is worthy of a mention, but does it affect the property’s price?

‘Blue plaques, compelling histories and famous former residents might add prestige to a property and drive local interest when it’s first launched to market, but it’s rare that they add capital value,’ says Tim Macpherson, Head of London Residential Sales, Carter Jonas.

‘Extremely well-known celebrities such as Paul McCartney or David Beckham may generate marginal value, but we find that the quality and design of the house is fundamental to a buyer’s final decision.’

Flood Street in Chelsea is famous for being home to former Prime Minister Margaret Thatcher when she won the 1979 election

Buyers at Chelsea Waterfront’s Tower West may have more than just a view of Stamford Bridge Stadium, since Chelsea Football Club’s owner Roman Abramovich has bagged the multi-million pound penthouse atop its 37 floors. Rubbing shoulders with the man himself and maybe a few players could seal the deal for die hard Chelsea fans.

The 76 apartments are serviced by a 24/7 award-winning concierge service by Rendall & Rittner. Apartment blocks with facilities such as these carry on average a 30% premium over comparable unbranded concierge flats, according to research by CBRE. Prices start from £2m.

Buyers at Chelsea Waterfront’s Tower West may have more than just a view of Stamford Bridge Stadium, since Roman Abramovich has bagged the multi-million pound penthouse

On the opposite bank of the Thames, Battersea Power Station was famously featured on the front cover of Pink Floyd’s Animals album cover and has appeared in several movies including Batman, Superman and The King’s Speech.

Now converted into 253 apartments, each has impressive views of the four iconic chimneys against the London skyline. Prices for remaining apartments in the Power Station, which complete in 2020, start from £2.75m.

Flood Street in Chelsea, minutes from the King’s Road and Sloane Square, is probably most famous for being home to former Prime Minister Margaret Thatcher when she celebrated winning the 1979 election.

Strutt & Parker is selling a well-proportioned three bedroom apartment across the top two floors of a period building in the same street featuring a rare roof terrace ideal for entertaining. It’s priced at £1.95m, including a share of the freehold.

Just down the road, designer-hungry shopaholics and celebrity spotters would love to live opposite Harrods, so an apartment overlooking the world-famous store in Hans Crescent could be the perfect pied-a-terre.

Hamptons International is selling a one-bedroom property in an iconic redbrick mansion block with Harrods in view for £1.3m, a share of the freehold and a 993 year lease.

Grade II listed Eagle House in Wimbledon Village has a blue plaque commemorating German philosopher Arthur Schopenhauer

Meanwhile, culture vultures will appreciate the proximity to the Royal Albert Hall from a two-bedroom apartment with views of a central courtyard in Prince Consort Road in Kensington for £2.85m via Harrods Estates.

Nicknamed the ‘hutch on the park’, the glamorous Dorchester Hotel on Park Lane was a fashionable 1960s hangout for London’s rich and famous. Now the Mayfair Park Residences from luxury developer Clivedale London are set to make their own mark on the social scene.

The collection of apartments and townhouses will be serviced by the Dorchester Collection and is set to attract buyers seeking a five-star lifestyle. A 24/7 concierge, valet parking, guest signing privileges, access to the Dorchester’s chauffeur driven Rolls Royce and a full range of à la carte in-residence dining from the hotel restaurant will be available.

The magnificent penthouse has a rooftop pool and residents-only health club with pool, sauna, gym, treatment rooms and lounge. Completing at the end of 2019, prices start from £4.25m for a one-bedroom apartment, two bedrooms £9.6m, and three bedrooms £8.05m. Price on application for the penthouse.

Grade II listed Eagle House in prestigious Wimbledon Village has a blue plaque commemorating Arthur Schopenhauer, a German philosopher who was educated there in 1803. Octagon has converted the property into eight luxury homes just a stone’s throw from the village boutiques, restaurants and bars and the Wimbledon All England Lawn Tennis Club. Prices start from £2.25m.


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