Burberry premiered The Tale of Thomas Burberry, a new campaign that kicks off the British brand’s Christmas season, earlier this month
Written by Matt Charman and directed by Asif Kapadia, The Tale of Thomas Burberry comprises a three-minute cinematic trailer, which re-imagines key events that have shaped the company’s history and values.
The campaign features some of our top a-list talent, including the fabulous Sienna Miller, who stars as Thomas’ fictional first love, Lily James as pilot Betty Dawson (a fictionalised character inspired by the real life achievements of Betty Kirby Green, who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane named The Burberry), Dominic West as Sir Ernest Shackleton, the pioneering polar explorer who wore Burberry gabardine for three Antarctic expeditions, and Domhnall Gleeson as Burberry founder Thomas Burberry.
Real life moments re-enacted in the film include Thomas’ invention of the weatherproof fabric gabardine, dressing the military, and outfitting polar explorers and pilots.
Shot primarily at Shirburn Castle in Oxfordshire, the location served as the backdrop for the faithfully recreated First World War trenches, and Thomas’s workshop inspired by materials in the Burberry Archive. Replica gabardine tents, made at Burberry’s Castleford factory in Yorkshire, were created for the exploration scenes.
‘This Christmas, as we celebrate our 160th anniversary, we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words’, says Christopher Bailey, Burberry chief creative and chief executive officer.
‘To do justice to this story, we turned to a team of truly great twenty first century British talent: Asif Kapadia, a director whose work I admire enormously, and a cast of our brightest and our best actors: Domhnall Gleeson, Sienna Miller, Dominic West and Lily James. We feel very proud to be sharing The Tale of Thomas Burberry this Christmas – his spirit and his vision are still at the heart of everything we do at Burberry today.’
Established in 1856, Burberry is a British brand with a heritage of innovation, craftsmanship and design. The release of the campaign coincides with the launch of Burberry’s Christmas gift ideas for men, women and the home.
Watch The Tale of Thomas Burberry here:
All images © Courtesy of Burberry