The luxury Liverpool Street hotel is known for its art installations. On display for the Christmas season is a fabulous ‘Festive Folly’, curated by East London based creative consultancy, FranklinTill.
The Festive Folly, located in the hotel’s lobby until early January 2015, is an over-sized Christmas present that you can walk through; its aim is to evoke seasonal memories through festive scents and visuals, to engage with seasonal sentiment on a personal and emotional level.
Tim Flodin, General Manager of the luxury East London hotel, says ‘Andaz Liverpool Street Hotel is dedicated to pushing the boundaries of creativity in forging interesting and experimental relationships with the local design community. The Festive Folly completely spins the traditional Christmas window display and Christmas tree on its head and we want the whole of London coming to see it because it’s going to be sensational!’
To encourage visitors through the door, the Andaz is hosting a serious of festive events. The next one will take place tomorrow on Wednesday 17 December. From 6pm to 8pm join FranklinTill Studio for a gift wrapping extravaganza. Choose from a selection of wrapping papers and decorations designed by FranklinTill Studio to create expertly wrapped presents.
Kate Franklin and Caroline Till, FranklinTill’s founders, comment: ‘We are so excited to be collaborating with Andaz Liverpool Street on this design project. We are as passionate about our East London surroundings as the hotel, so to be able to combine our expertise in exhibition curation & design, immersive workshops and experiential workshops with Christmas AND an East London local landscape was a dream criteria to work towards and we can’t wait to unveil the Festive Folly to Andaz guests and the general public.’
For a more traditional Christmas celebration head to the Andaz Liverpool Street Hotel on Thursday 18 December (6pm-8pm) for Carols with East End Chorus Choir.
Andaz is also running a social media competition on Instagram and Twitter. The best picture of the Festive Folly that is posted with #FestiveFolly will win a night’s stay at the hotel, so get snapping!