Last night royalty, celebrities and VIPs  including TRHs Prince and Princess Michael of Kent, Joseph Fiennes, Sir Evelyn de Rothschild, Richard Caring and Bianca Jagger, turned out to support the work and life of the late Mark Shand at the Elephant Family’s ‘In Giants’ Footsteps’ Launch Party. 

The fundraising evening launched a new and very special campaign, and Mark’s final wish, to raise money to create a series of much needed lifeline elephant corridors in Assam in North East India, saving the future for 1,700 wild, endangered elephants.

The event – which was hosted for over 600 guests by Mark’s nephew Ben Elliot, Elephant Family’s CEO Ruth Powys, and Sotheby’s Chairman Henry Wyndham – took place at B1 Victoria House, and represented a journey celebrating Mark’s many extraordinary adventures. Each room of the venue was inspired by his life and themed to document specific elements of his legacy. The evening tracked Mark’s journeys through India, the Studio 54 era and his outstanding contribution to conservation with his charity Elephant Family. Guests were also invited to enjoy a selection of Scotch whiskeys, which were served at a specially curated ‘Mark’s Bar’ throughout the evening.

Last night coincided with the launch of a new text appeal. Help Elephant Family save the Asian elephant from extinction in the wild by texting ELEPHANT to 70002 and giving £3 a month.