Fortnum & Mason has unveiled its 2016 Christmas windows with the theme ‘Together We’re Merrier’
The home of Christmas since 1707, Fortnum & Mason unveiled its 2016 Christmas windows in Piccadilly on the evening of 3 November.
After a turbulent 12 months with events like Brexit and the US election splitting opinions and dividing friends, families and even nations, Fortnum’s ‘Together We’re Merrier’ campaign celebrates the importance of togetherness, and encourages the coming together of family, friends and even foes at Christmas.
A series of nine stories detail the partnerships of classic arch-enemies with charming outcomes, including The Bull and The China, The Polar Bear and The Penguin, The Butcher and The Turkey, The Wolf and The Sheep, and The Boy and the Brussel Sprouts.
A secondary story lives subtly in each window, with mice appearing around these exquisite sculptures, having their own Christmas moment. Continuing into the store itself, the Atrium sees a giant sun and moon meeting in an embrace.