Clapham Junction business owners have come together to appeal for help from the community, urging residents to shop local to maintain the independent spirit of the south west London neighbourhood
Lead image: Anthony Laban of Anthony Laban Barbershop and Alessandro Ambrosi Grappelli of Taverna Travestere (© Rick Truscott)
Businesses in Clapham Junction are calling for help from local residents, urging them to support local business in an effort to ensure no livelihoods are unnecessarily lost due to the COVID-19 pandemic.
‘We need the help of the independent shops and the independent shops need the help of the local people’, is the message broadcast in a new short film titled Local – The New Normal?, featuring nine local business owners.
What started out as a small idea to create a simple movie on an iPhone became a much larger project aimed at showcasing how small independent businesses in Clapham Junction have risen to the challenges presented during the coronavirus pandemic, reinventing and diversifying to support local residents as best they can.
‘We need the help of the independent shops and the independent shops need the help of the local people’
But the attention has now shifted to the ‘new normal’, and with many businesses teetering on the brink of closure, Clapham Junction’s 420+ businesses are appealing for support from the local community.
‘The local economy and small independents underpin the infrastructure of the area – they give Clapham Junction its distinct identity and rich character. They support our local employment, community and our charitable institutions. We would sorely miss them if they were to disappear.’
Watch Local – The New Normal?
Nine entrepreneurs are featured in the three-minute film, including Anthony Laban, owner of Mint Hair London and Anthony Laban Barbershop on Northcote Road, Kazim Doleker of Café Parisienne on Lavender Hill, Stephanie Flanaghan of Humble Grape wine bar and restaurant on Battersea Rise, Gary Hennessy of Hennessy’s butchers on Northcote Road and Makayla Drummond-Murray of The Source Bulk Foods, the plastic free and zero waste store on Battersea Rise.
The film was produced by British Academy TV award-winning cinematographer Mark Patten, producer/director Richard Carroll, DoP Steve Lidgerwood and Stills Photographer Rick Truscott, all local residents who generously donated their time to create the film.
Meet some of the local traders here:
Find out more at visitclaphamjunction.com
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