As a nation of dog lovers, the Wild At Heart Foundation’s #PawsForThought campaign is something we can all get behind…
Founded in Westbourne Grove in 1993 by Nikki Tibbles, London florist Wild at Heart is famous for its opulent and unique style. Nikki went on to set up The Wild at Heart Foundation alongside her friend Nadine Kayser, global head of communications for a management consultancy, in 2015. The pair met after they both adopted dogs from Romania and discovered a shared passion for tackling the world’s stray dog problem.
There are over 600 million strays, which are estimated to give birth to one billion newborns each year (a female stray dog can have over 180 puppies in her lifetime). WAHF’s mission is to neuter 100,000 dogs to prevent over 6 million dogs from being born and suffering cruel deaths at the hands of brutal dog-control policies. The charity also runs rescue and education initiatives.
The Foundation is part funded by a donation of profits from the Wild at Heart business and by funds raised through events, auctions and private donations – 100% of the funds raised go directly to the projects that WAHF supports.
#PawsForThought is a digital campaign that raises awareness of WAHF’s fundraising, neutering and rehoming projects.
A photo posted by Louise Redknapp (@louiseredknapp) on
Supporters are encouraged to upload an image or video to Instagram with their palm displaying a pause sign (drawn on in pen, lipstick or whatever you have to hand!) and quoting the following:
‘I support #PawsForThought @wild_at_heart_foundation and I challenge you to ‘Paws’ for Thought too by uploading your own image to show your support. To donate text WAHF16 £2 to 70070’
(For Twitter, use ‘I support #PawsForThought @wah_foundation_ To donate text WAHF16 £2 to 70070’, and for SnapChat, ‘I support #PawsForThought wildatheartfoundation.org To donate text WAHF16 £2 to 70070’.)
Plenty of people, including current Strictly Come Dancing competitor Louise Redknapp, are lending their support, and you can too, just whip out that phone and take a #PawsForThought selfie – preferably featuring a pooch! Here’s some Instagram inspiration….
A photo posted by Neva (@sandandtan) on
A photo posted by Samantha Freedman (@samfreedman1) on
A photo posted by Nadine Kayser & Nikki Tibbles (@wild_at_heart_foundation) on
A photo posted by TheChicGeek (@thechicgeekcouk) on
A photo posted by PRAMMA (@pramma_official) on
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