Now Open: London’s First Hotel Suite Designed for Families, by Families

Park Plaza London Riverbank has launched the Ultimate Family Suite – London’s first hotel room designed by families for families

Chalk-board walls, neon lights, bunk beds, games and cool bed spreads are the order of the day at the new Ultimate Family Suite at Park Plaza London Riverbank.

The special room was created in partnership with kids bedroom retailer Room To Grow in response to research that revealed 40% of children are ‘bored’ on holiday and that 71% of adults believe that hotel rooms are designed with grown-ups in mind.

This prompted the hotel to create a ‘design team’ that included guests – and children – to help curate the capital’s first hotel room designed by families for families.

The hotel’s research, which polled 1,500 respondents, revealed that families’ main concerns are ensuring their children are entertained, and that the entire family can relax.

The two-bedroom suite has a master bedroom featuring warm, neutral tones and sophisticated splashes of yellow and gold, as well as striking art and books to inspire your stay in London.

‘Kids can even choose their own sheets and soft furnishings from four themes: superhero, princess, sport and enchanted forest’

The kids’ bold, bright room is adorned with design elements to stimulate their senses and creativity, from chalk board walls to a projector to illuminate the room come bedtime, as well as trunks full of treasures like interactive games.

Kids can even choose their own sheets and soft furnishings from four themes: superhero, princess, sport and enchanted forest.

The Park Plaza London Riverbank has also launched a new concierge service, exclusive for guests of the Ultimate Family Suite, who will help plan their trip from the moment they make their reservation.

By sharing their family’s interests, the hotel will carefully tailor a personalised itinerary for their trip, pairing their interests with places to see and things to do in London. Welcome treats and a ‘night cap’ for the adults can also be ordered in advance.

The launch of the suite kicked off as Park Plaza London Riverbank entered the final stage of its multi-million-pound repositioning project, which saw the total number of guest rooms increased to 645, alongside facilities that included an indoor swimming pool and spa.

Park Plaza London Riverbank’s Ultimate Family Suite is available to book from £179 per night. See