Holly Willoughby Announced as New M&S Brand Ambassador

Holly Willoughby joins Marks & Spencer as Brand Ambassador, curating a collection of #HollysMustHaves for autumn 2018

Holly Willoughby has joined Marks & Spencer as Brand Ambassador, and will shortly be announcing her curated collection of must-have pieces from the AW18 ranges.

Launching on 27 September 2018, Holly’s edit – which comes complete with its own hashtag, #HollysMustHaves – will celebrate both her love of style.

Check out #HollysMustHaves for AW18

Holly’s television presence has paved the way for her to emerge as a style influencer, generating excitement with her sartorial choices as fans keep a close eye on her Instagram account to see the labels she’s wearing on TV.

‘I have grown up with and have always loved M&S, so when they asked me to be a Brand Ambassador, of course I said yes,’ said Holly.

‘I have really enjoyed picking my Must-Haves for Autumn.

‘For me, confidence and great fit are key when it comes to style, I really hope I can inspire people to be brave and have a little bit more fun with their wardrobe.’

The TV presenter’s pieces are an exciting addition to the Autumn Must-Have campaign that launched at the beginning of September, celebrating the stylish essentials every woman needs in her autumn wardrobe.

Holly’s Autumn Must-Haves will launch online and in selected stores on 27 September. Additional edits will arrive in October and into 2019.

Follow @marksandspencer and the hashtag #HollysMustHaves on Instagram for live updates on the collection 


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