The Help Refugees ‘Choose Love’ Pop Up Store Returns to Soho

The Help Refugees Choose Love pop-up store that took London by storm last year is back with more ways to help displaced people this Christmas

‘Shop your heart out, leave with nothing, and feel the love’ is the mantra behind the Choose Love pop-up store, where you can buy real products for refugees.

Run by Help Refugees, the refugee charity that grew from a social media campaign into a global movement that has helped three quarters of a million people, the pop-up sells new items like solar lamps, blankets, school bags and women’s services.

Every purchase goes towards a similar item for a refugee, distributed by Help Refugees and their partners across Europe and the Middle EastIn addition, this year the store will also be offering sleeping bags and support for homeless groups both in the UK and the US.

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Prices range from £4.99 to £499, so everybody can get involved. There’s also an option to ‘buy the store’.

‘Last Christmas, the shop became a beacon of compassion in the heart of central London,’ said Josie Naughton, CEO of Help Refugees. ‘Choose Love helped people from all walks of life feel empathy for refugees – and do something practical to help.

‘This year, as displaced people attempt to survive another freezing winter in tents and makeshift shelters, we’ll be inviting people to Choose Love once again and support refugees and homeless populations across the globe.’

As displaced people attempt to survive another freezing winter in tents and makeshift shelters, we’ll be inviting people to Choose Love and support refugees across the globe

The store invites visitors to interact with the items and discover why they’re needed. Choose from a range of items that represent the three phases of a refugee’s experience, from Survival (emergency blankets, warm clothing and food) to Shelter (tents, sleeping bags and hygiene packs) and the Future (educational materials, a dictionary and keys to a home).

New for this year is the addition of ‘bundles’ of items, offered to help people with specific needs, such as the mother and baby bundle, and a collection of services for vulnerable women. You can even pay for a lawyer to represent a refugee separated from their family.

Last year, the London store and its online equivalent raised £750,000, helping provide refugees with 800,000 nutritious meals, 3,556 nights of accommodation, 5,000 blankets, 11,000 items of clothing and 100,000 essentials for babies and children.

The store is open now until January 2019 at 30-32 Fouberts Place, Carnaby W1F 7PS;  


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