AA Releases List of COVID Confident London Hotels Open Now

Many of us were overjoyed to see pubs and restaurants reopen on 4 July, but many, understandably, remain cautious. What awaits across the threshold of our favourite hangout? What can we expect when we go away? Will it be busy? And will it, most importantly, be safe?

Lead image: @rubenshotel/Facebook

Consumer confidence is essential in helping the hospitality sector get back on its feet, and while businesses are undoubtedly doing their best to keep customers safe, the AA’s new COVID Confident assessment scheme is just the kind of officialdom that could put us at ease.

More than 4,000 hospitality businesses across the UK have registered for the new assessment, with 206 establishments – hotels, restaurants, self-catering accommodation, B&Bs, campsites, golf courses and more – accredited in time for 4 July.

Devon, Cornwall and the Isles of Scilly, and North Yorkshire are leading the charge with the largest number of establishments to hold the AA COVID Confident accreditation from 4 July, but a number of London hotels made the grade in time, including The Rubens at the Palace in Victoria and The Athenaeum Hotel & Residences in Piccadilly.

The AA COVID Confident assessment scheme is designed to support the hospitality industry by reassuring consumers that the accredited hotels, restaurants, pubs and more have the necessary protective measures in place to reopen safely.

The scheme, backed by over 20 industry bodies, ensures that risk assessments, safety measures and staff training are all in line with the Government and UKHospitality’s published guidelines.

‘As people start to book holidays and days out, we hope the AA COVID Confident accreditation will support the public in making informed decisions with confidence’

Applicants will also have to sign up to the COVID Confident Charter, a code of conduct that includes a commitment to continuing to update procedures and measures as guidelines change.

‘At this crucial time for the hospitality industry, as businesses work hard to get back on their feet, the number of registrations to the AA COVID Confident scheme demonstrate our industry’s commitment to customer and staff safety,’ said Simon Numphud, Managing Director at AA Media.

‘As people start to book holidays and days out, we hope the AA COVID Confident accreditation will support the public in making informed decisions with confidence.’

The London Hotels Rated AA Covid Confident 

Malmaison Charterhouse Square, Barbican EC1 The Windermere, Victoria SW1 The 41, Victoria SW1 The Rubens at the Palace, Victoria SW1 Hotel du Vin, Wimbledon SW19 The Athenaeum Hotel & Residences, Piccadilly W1

The AA has been a trusted source of hospitality ratings for over 112 years, while lists over 12,000 AA and VisitEngland-rated and recommended hotels, restaurants, pubs, B&Bs, self-catering cottages, caravan and campsites and more.

The full list of AA COVID Confident accredited establishments across the UK is searchable at


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