If your New Year’s Resolution was to achieve a better work-life balance, then you need to know about Mortimer House, the new work-meets-wellbeing members’ club in Fitzrovia
January is cold, dark, and tiring. And to make things worse, we choose this time to put ourselves under ridiculous pressure to get beach body ready in four weeks flat. Gym memberships soar, but by February most of us have given up. What we need is not a new year resolution, but a lifestyle revolution.
Mortimer House hopes to kick start just such a revolution. The premium work and – though it may seem paradoxical – wellbeing destination opened in Fitzrovia in late 2017. Intended to become the focal point for genuine creative communion and founded upon a philosophy that celebrates thoughtful balance in work and life, it will be a home in London for members who wish to create, work and unwind in equal measure.
Here, the man behind the movement, Guy Maslow, CEO of Maslow’s (a joint venture with Cain International, Galliard and other private investors that offers a new work and lifestyle proposition), takes us inside Mortimer House.
What inspired the creation of Mortimer House?
The Mortimer House ethos and layout was partly inspired by American philosopher Abraham Maslow’s ‘Hierarchy of Needs’ theory. Philosophical needs are met from the restaurant, Mortimer House Kitchen on the ground floor, followed by the desire for purpose with our private work studies on the first to fourth floors, belonging and esteem are met on the fifth floor, and self-actualization can be found on our sixth floor where we hold our House Events and provide a beautiful meditation room.
This philosophy celebrates thoughtful balance in work and life. We aim to establish a home in the heart of London for members who wish to create, work and unwind in equal measure.
How is health and fitness incorporated into the offering?
We offer members access to a dedicated meditation room, a fitness studio offering yoga, reformer Pilates, barre and TRX classes as well as a contemporary gym space with a full range of the latest equipment. Our 2018 programming will include new fitness classes that enhance Mortimer House’s sense of community. We also offer members the ability to subscribe to menus that satisfy their particular nutritional habits. We deliver room service to all areas within the building including private work studies and meeting rooms. In the meditation room you will find a tranquil and relaxing space with an environment that enables members to detach themselves from the hustle of life and unwind.
Success is no longer defined by who works the hardest or earns the most: balance is paramount. Keeping well mentally, physically and spiritually propels people to perform better
What’s on the menu at Mortimer House Kitchen?
Mortimer House Kitchen is open from breakfast through to dinner, with an all-day menu that offers a selection of refined dishes by Head Chef Luca Unali. Alongside classic breakfast dishes, guests can begin the day with one of the quick ‘power snacks’ including house-made energy balls and peanut butter cookies or an organic dragon fruit smoothie bowl with kiwi, pineapple and Brazil nuts. In the evening, familiar dishes are given an unusual twist with wilder elements. Choose from a smaller plates to share, such as charcoal cauliflower with tahini and za’atar; Sicilian red prawn ceviche with pomegranate; and soft-shell crab fritti with yuzu and chilli.
Is this still a place for work?
Absolutely. It’s the new way of working. It’s not just about how many hours of work you do, but how you harmonize that with your wellbeing and communion. I treat Maslow’s and Mortimer House very much as a hospitality platform rather than simply a workspace. The workspace sector is still fragmented, but will slowly mature and become more defined. It will resemble and imitate the more established hotel industry.
At Mortimer House, we are addressing an overall sense of community and belonging by creating spaces that people will want to spend time in.
Why are is wellbeing important to you?
Success is no longer defined by who works the hardest or earns the most: balance is paramount to success today. Keeping well mentally, physically and spiritually propels people to perform better and leads them to a happier life. Wellbeing has been integral to the approach of my previous projects and continues to inspire me in my ventures and personal life.
Memberships range from £100-£5,600 per month
37-41 Mortimer Street, Fitzrovia W1T 3JH; mortimerhouse.com