Heading out for a long run in freezing conditions might sound traumatic, but research shows that running outdoors in the cold could have a greater impact on your fitness levels and attempts to lose weight.

Organisers of the Winter Run Series, Human Race, have teamed up with Jack Wilson, lead physiologist at Porsche Human Performance to find out why running in the winter should be embraced by runners. Early studies have shown that outdoor exercise, such as running, during the winter could be highly beneficial due to its effect on our brown adipose tissue, otherwise known as brown fat.

It was widely believed that brown fat disappeared after infancy, however it has recently been discovered that adolescents and adults do still have substantial amounts. Brown fat, when regularly exposed to the cold, is activated and begins to burn up our calorie and fat reserves in order to keep us warm.

Asics has a great selection of high-performance winter running kit

Asics wants to help keep you running this winter

Running outside during the winter could therefore be a great way to increase brown fat activity and the resulting increased energy expenditure could lead to weight loss.

With this in mind, why not take part in the London Winter Run, which challenges people to run 10k – at traditionally the coldest time of the year – to raise money for Cancer Research UK’s life-saving work.

The event takes place on Sunday 5 February 2017 on closed roads with fun elements on the course such as a giant snow-zone and a penguin party. At the finish each runner will be rewarded with a medal and a polar bear hug.

But what to wear? Asics has an excellent collection of winter running kit, from winter tights to breathable, hi-vis jackets, gloves and accessories – check out the collection (pictured above and top) here.

Happy running!