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Waitrose Launches E-Gift Card to Help Volunteers Shopping for the Vulnerable

If there’s been one positive to come out of the coronavirus crisis, it’s how communities have rallied to help out their vulnerable neighbours, and now Waitrose has come up with an idea to make picking up your neighbour’s groceries even easier…

Lead image: Highwaystarz-Photography / iStock / Getty Images Plus

Shopping for your neighbour is one of the simplest ways to help the vulnerable in our communities at present, but sorting out the money can be tricky – should you collect it before or after doing the shopping? Can elderly neighbours cope with online banking? If not, do you want to be handling cash at a time when minimal contact with people and frequently touched objects is so important?

Fortunately, Waitrose has just made things a bit easier with a new e-gift card designed specially for volunteer shoppers. Customers unable to get to the shops themselves can buy an e-gift card online at johnlewisgiftcard.com and email it directly to friends, neighbours and volunteers to use on their behalf in Waitrose & Partners shops.

Volunterr shoppers gift card: The new Waitrose e-gift card for volunteer shoppers

The new Waitrose e-gift card for volunteer shoppers

The e-gift card provides self-isolating households with a simple, safe and contact-free way to pay for their shopping without having to take out cash or share bank card details.

‘We are pleased to be able to support our customers and the nation’s brilliant army of volunteers during these unprecedented times,’ said Bérangère Michel, Executive Director of Customer Service at the John Lewis Partnership.

‘Local communities have really rallied around those unable to get to the shops themselves and we want to make it as simple as possible for kind-hearted volunteers to get essential groceries to them.’

It follows the Government’s recruitment drive last month for NHS Volunteer responders who could help those in self-isolation with essential tasks such as grocery shopping and collecting medication – an initiative that has already attracted more than 750,000 volunteers.

‘We are pleased to be able to support our customers and the nation’s brilliant army of volunteers during these unprecedented times’

The e-gift cards are available in £10 denominations up to £500, which can be emailed to a volunteer for home printing or saved to a phone. Customers can also check the balance of their e-gift card online to keep track of their grocery spending. They can also be bought in-store or online and then posted or handed to volunteers.

The John Lewis Partnership has also dedicated the first hour of trade every day to elderly and vulnerable customers, and their carers, as well as putting in place priority shopping for NHS staff, priority access to online shopping deliveries for elderly and vulnerable customers and donations to local charities.



 

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