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RITUALS COSMETICS OPENS NEW FLAGSHIP BOUTIQUE

Rituals Cosmetics launches its first London Flagship boutique in Covent Garden, which is fast becoming a real beauty destination in London 

Rituals Cosmetics will launch of its first London Flagship boutique on 24 August 2016. Choosing the bustling Covent Garden, which is fast becoming a beauty destination with several premium brands recently launching, the new Rituals Cosmetics boutique will offer a unique lifestyle shopping experience.

The team of beauty professionals will also advise customers on how to implement the Rituals mantra – to transform daily routines into meaningful rituals. Take some time out of your day to enjoy a herbal tea, for example, and experience some Rituals products via complimentary hand and arm massages. 

Rituals Cosmetics is due to open in Covent Garden this August

Rituals Cosmetics is due to open in Covent Garden this August

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‘We look forward to introducing the Rituals experience to as many people as possible in the heart of London’s most popular shopping destinations,’ says UK Managing Director, Penny Grivea. 

The story of Rituals started in 1999 when Raymond Cloosterman, founder and CEO of Rituals Cosmetics, decided to create a global lifestyle brand inspired by ancient Asian rituals. The opening of the very first store in Amsterdam in 2000 was followed by openings in vibrant cities such as London, Madrid, Sydney, Antwerp, Lisbon, Berlin, Stockholm and New York. 

29 James Street, Covent Garden WC2E 8PA; uk.rituals.com

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