McLaren may be best known for its F1 success, but with the launch of the 570GT, McLaren design and engineering comes together to produce a car that combines performance, luxury and comfort for longer journeys and weekends away. Practical enough for everyday use, the 570GT is the most road-biased McLaren yet, says Jolyon Nash, Executive Director of Sales & Marketing
WORDS: Mark Kebble
How long have McLaren had a base in Knightsbridge for now?
Our global retailer network launched in 2011 with our flagship location at One Hyde Park. We now have 80 locations in 30 countries.
What kind of experience do you want to offer clients at the showroom?
McLaren Automotive is a very personable company, we know our customers well and take time to nurture and develop these relationships. We want this to be reflected at the showroom and to spend time with our customers and to offer a service that is second to none.
Is it the perfect location for you to showcase what makes McLaren so special?
Our goal at McLaren is to produce some of the most breathtaking sports cars in the world. This pursuit of excellence is embodied deep within the brand’s DNA, and the chosen retail location of One Hyde Park reflects that.
What models will we find there?
At our retailers you will find all the latest models from our recently launched Sports Series, designed to bring McLaren’s performance and technology to the sports segment for the first time. You will also find the Super series including the 650S in Coupé and Spider derivatives. Unfortunately you are unlikely to find the recently launched 675LT Spider because it is already sold out!
The McLaren 570GT has just been announced. How excited are you about the launch?
It’s incredibly exciting. The McLaren 570GT is the third model in the recently announced Sports Series family. Alongside the 570S and 540C, it is the second of three body styles that will eventually complete the family. With a more road biased nature and greater focus on practicality, the 570GT is expected to broaden the appeal of our cars and bring new customers to the brand. It’s the ‘most road biased’ yet – was there a demand for that? The GT has always been part of our product plan within the Sports Series. We are targeting a new audience for this product and the demand has been very strong so far.
What’s different about this model compared to its predecessors to make it more road worthy?
There is no predecessor to this model, but McLaren design and engineering combine to produce a car with breathtaking performance yet increased levels of luxury and comfort targeted towards longer journeys and weekends away. Practical enough for everyday use, the 570GT is the most road biased McLaren yet.
What design touches really stand out?
The Sports Series is a showcase of modern craftsmanship, with each model hand-finished at the state-of-the-art McLaren Production Centre (MPC) in Woking. The stand out design for the GT is the panoramic glass roof, which provides a bright, open cabin with a dramatic glasshouse design running through to the large rear glass hatch.
What kind of technological advances will we find in the car?
The 570GT shares a newly developed suspension system with the 570S including independent adaptive dampers offering dynamic adjustment through the Normal, Sport and Track settings. Together with front and rear anti-roll bars, the set up has been calibrated to aid ride quality over poor road surfaces. The 570GT emphasises long distance comfort with further fine tuning to the system through reduced spring rates. We have also created an eight speaker McLaren Audio Plus system, which is fitted as standard (570S has four speakers as standard), while a 12-speaker Bowers & Wilkins system is also available retuned to the different interior acoustics of the 570GT.
McLaren is so well-known for its F1 success, but has it now become just as highly regarded for its cars for the road?
2015 was a very strong year for McLaren Automotive with the launch of five new models across the three tier model range, and another record year of sales. So yes, I hope we are getting there!
100 Knightsbridge SW1X 7LJ; 020 3792 0852; london.mclaren.com