London’s best lifestyle bloggers bring us tales of life in the capital, from fashion, travel, arts, crafts and the finer things in life to the trials and tribulations of being a parent…
1 Poppy Loves
Cosy Notting Hill cafes, book clubs and retro arts and crafts… just another day in the life of London blogger Poppy of Poppy Loves – the Kirstie Allsopp of the blogging world. Making its mark as Vuelio’s #1 lifestyle blog for 2017, Poppy Loves also has a grand following of 60k on Instagram. Everything on Poppy Loves looks deliciously pretty and sounds lovely, after a few minutes on the site you’re to-do list will double in size.
Victoria, creator of Inthefrow (‘frow’ meaning ‘Front Row’) shares her Style, Beauty and Travel tips with her ever-growing audience. Focusing more on the high-end lifestyle, Victoria is the queen of class, elegance and luxury. Inthefrow has not only won the award for the Best Established Blog but Victoria was also nominated for a Glamour Woman of the Year Award in 2016 and 2017. As well as regularly blogging, Victoria also uses other forms of social media such as Instagram (she has a staggering 826k followers), in order to share more extracts of her life. Alongside partnering with brands such as Dior, Giorgio Armani and Maybelline, Victoria also has her own Youtube Channel where she reviews products, shares her latest style pieces and collaborates with other beauty-gurus. Inthefrow is infamous for it’s motivational, raw and honest posts.
3 Mother Pukka
Anna Whitehouse is one of the new wave of mum bloggers who are making a full-time job out of social media. Rather than smug shots of pristine children eating their greens in a Kinfolk-designed house, Mother Pukka represents a more realistic side of being a mum. Her vlogs show her ‘whipping up’ an Arctic Roll for her daughter’s school cake sale by un-wrapping it and giving it a homemade look with a rolling pin. Anna originally started the blog as a baby-friendly guide to London but a social media talent agency soon snapped her up and introduced her to the world of vlogging and we’re thrilled they did. As well as vlogging, Anna also shares her life on Instagram where her account is not only Verified, but also has an outstanding 154k followers!
4 The Silverspoon
Since launching The Silverspoon in 2013, Angie Silver has rapidly accumulated a long list of accolades for her luxury lifestyle blog including Vuelio’s 2015 Top 10 Blogs and Bookatable’s Top 50 Bloggers. The Londoner takes her readers from the capital’s swankiest restaurants to the world’s top hotels accompanied by beautiful pictures and a refreshingly modest tone. With 24.3k followers on her Instagram, Angie provides her audience with continuous snapshots of her luxurious adventures.
5 The Stylist and the Wardrobe
Joanne Hegarty’s blog, The Stylist and the Wardrobe, is one that you’ll get lost on for hours thanks to rolls of dreamy images taken throughout her Scandi-inspired house. Such images can also be found on her Instagram page which currently stands at 39.8k followers. Joanne pairs fashion tips with interiors trends, great finds and travel pieces.
6 Hattie West
Former Conde Nast employee Hattie West is the latest leggy blonde blogger to rise to popularity in 2015. Her days at Tatler are evident, with the blog documenting stays at The Four Seasons Hampshire, her dog Luna’s first haircut and what to wear to weddings and other social occasions. Ranging from fashion and travel to interiors, teen and many more topics, it is no surprise that Hattie currently has an Instagram following of 19.6k as her content cleverly manages to capture a wide audience.
7 The Kentish Towner
Stephen Emms started The Kentish Towner in 2010 to provide north Londoners with a daily hit of culture, food and drink and interviews with local characters. With so much information about what to see and do in London, it’s a relief to have information in a more manageable dose. In fact, The Kentish Towner also has a Twitter feed which makes it even easier for its 22.7k followers to have constant, live updates on London’s events! The Kentish Town is the ultimate hyperlocal blog.
8 The London Thing
One of the most appealing things about this lifestyle blog is its accessibility. While a lot of fashion bloggers fill their pages with fashion and interiors out of most people’s budget, The London Thing collaborates with high street brands like Debenhams and Zara and makes them look just as glamorous as designer pieces. Just by glancing at Tania’s Instagram page, it’s no surprise that she currently has a following of 56k.
9 A Style Album
Louise Redknapp and four of her very stylish pals have come together to share their fashion, beauty, travel and interiors tips in The Style Album. The blog will appeal to thirty-somethings whether they’re high-powered business women or stay-at-home mums. Having a scroll through their Instagram page, which deservingly has 104k followers, it is easy to notice that the looks are timely and well put together, while the tone will make you feel like Louise and her gang are your pals.
10 Samantha Maria
Samantha Maria created both her Blog and Youtube Channel in 2009. Covering topics ranging from Beauty, Fashion, Food, London and Travel, Samantha’s blog has a down-to-earth and delightful tone which is paired with charming photographs to bring the posts to life. In conjunction with reaching 564k followers on Instagram, in 2014 Samantha and her fiancé, Jason Davis, created Novem & Knight, a London-based fashion label which has experienced significant popularity for the simplicity of the pieces.