With party season on its way, Susan Aubrey-Cound, CEO of online show retailer gives us her advice on choosing the best party shoes (that won’t hurt your feet!)

What makes a great party shoe?
Many women have shoes they only wear with specific party outfits – the Cinderella complex.  A great party shoe makes you feel glamorous – a shoe that you might not wear every day because it’s made of lustrous finishes such as patent, metallics, velvet or satin – it makes you feel special.  But I’d also add comfort – because there’s nothing worse than spending the whole party wishing you could kick your shoes off.

Why is comfort so important in a party shoe?
High heels are pointless if your feet hurt so much you have to sit down all night and then ruin your outfit by having to kick off your shoes. A good heel height is anything around 2″,  3″ maximum – I always try 2.5″.  That’s enough to make your legs look longer without tottering, but means you can dance for hours.

What are your most popular party shoes this season?
They’re all very different but they all have a square toe and low-ish heels. Firstly, the Anita metallic platinum fringed loafer (£155), a 60’s style that Gucci have made popular this season – glamour with comfort. My sparkly silver block heel boot at £145 has also been a sell-out. It’s great to wear with black trousers or jeans for a casual look with a twist.

An altogether different look is achieved with the velvet red Mary loafer which works with cocktail dresses as well as palazzo pants or straight leg black pants, but also dresses up any outfit around Christmas. Meanwhile the Diana slingback (£165) with its very low heel and gold or silver toe has proved popular now for two seasons, particularly with full length dresses, whilst also being a good summer shoe (ie not just a party shoe).

And finally the black Mary patent loafer (£175), worn with the fabric du jour, velvet; velvet hoovers up light, so you need something reflective such as metallics or patent to add lustre.