The salon responsible for creating the Duchess of Cambridge’s impeccable blow dry (and for the term ‘Chelsea blow dry’) has just opened a new blow dry bar in its Chelsea Salon. Richard Ward in Duke of York Square still cuts Kate Middleton’s hair, although you won’t be spotting her in the brand new blow dry bar – Richard squeezes in home visits for her now. But for the rest of us, a trip to the salon is luxurious enough and there’s nothing quite like a slick hair-do to feel glamorous and ready for a night out.
Richard’s team of expert hairdressers will transform your locks from flat and dry to shiny and bouncy in 30 minutes, starting with a shampoo and head massage in the comfiest hairdresser chair I’ve ever sat in. Then pick from the blow-dry menu, the bigger the occasion the bigger your hair can go. There’s the option for sleek, voluminous, curls or tousled wavy hair. Each blow-dry costs £25 and while you settle in to a stack of glossy magazines and sip on a drink from the in-salon bar, the hairdressers will work their magic. Even on the hottest day of the year my normally wayward and hard-to-manage hair stayed in place all weekend.
Along with the new blow dry bar, Richard Ward’s salon has everything well-heeled residents of Chelsea need when it comes to grooming. A fully-stocked shop of hair and beauty products means you can get the look at home, and the salon even sells umbrellas (every hairdressers should do the same). There’s a spa with 170 treatments for men and women, body and face, and although this is an exclusive salon, the 75 hair stylists give each customer a personalised and friendly experience.
Gallery of blow dries
82 Duke of York Square, Sloane Square, London, SW3 4LY; 020 7730 1222; richardward.com
Video: How to create Richard Ward’s Chelsea Blow Dry