John Bell & Croyden, pharmacists to Her the Majesty The Queen for more than 50 years, has opened a new health and wellbeing concept on London’s Wigmore Street

London’s most famous pharmacists has had a revamp. John Bell & Croyden, a long-established supplier to Harley Street’s doctors and a go-to destination for everyday essentials, has relaunched its beauty, health and wellbeing departments. After a multi-million pound investment, the 200-year-old brand has unveiled a new and improved shopping experience – and it’s not just the interiors that have been given an update. 

john bell croyden skincare

As many of today’s consumers more health and wellbeing conscious than ever, John Bell & Croyden has embraced this trend by handpicking exclusive product ranges across beauty, nutrition and specialist pharmacy services. 

Comprised of three new and interactive departments, the new shop focuses on skin, nutrition
and vitamins and independent living. With over 12,000 products on the shelves, there’s plenty to choose from, but it’s worth keeping an eye out for the variety of high-quality British beauty brands. Names to look out for include nutritional skincare from OSKIA, hair and beard oils from Ruby Red and bodycare from niche cosmetics company Dr Jackson.

john bell croyden fragrance

Customers can also book an appointment with five specialist wellness clinics covering hair, osteopathy, chiropody, dental hygiene and a Eucerin Skin Institute. Minor ailments are also treatable in store at the new First Care Walk in Clinic.

It sounds like London’s best-kept beauty secret just got even better.

The shop is located at 50-54 Wigmore Street, London. Shoppers can browse and order from the
extensive range online at, via mail order or click and collect.