Business Improvement District, Bayswater Village is helping this beautiful part of London to shine, as Federica Parise explains
What is the role of Bayswater Village?
Bayswater Village is a Business Improvement District (BID) for the Bayswater area: a non-proﬁt company which works in close partnership with public bodies like the council and police to provide additional services to that of the council. It is funded independently through levies paid by BID members and additional revenue streams. Bayswater Village was established in December 2010 for a ﬁve year term with a mandate of serving the local businesses and it is committed to making the area cleaner, safer, busier and more connected. The aim is to make Bayswater to London what Greenwich Village is to New York: an oasis in the heart of a busy city for businesses, residents, tourists and other Londoners with a strong connection between all these communities.
What makes Bayswater such a unique area?
It’s one of London’s most cosmopolitan areas and is a great place to live, work and explore with friends or family. With its mix and breadth of brilliant eating and drinking places, fashion boutiques and leisure facilities, it is a popular destination among tourists, locals and workers alike.
What kind of businesses are involved with Bayswater Village?
Bayswater Village includes Queensway, Inverness Terrace and Westbourne Grove, one of London’s most fashionable shopping areas. Shops and businesses include designer fashion boutiques, fantastic restaurants, luxury ﬂagship stores, cinemas and spas, shoe and bag designers, hairdressers, children’s wear specialists and bespoke jewellers. For the home, there are design interiors, lifestyle boutiques, art galleries and to the area alike. One of the BayswaterVillage’s iconic features is our smartly dressed Ambassadors, the ‘eyes and ears’ of the area who liaise with local businesses; they are always out and about with a smile on their faces and a readiness to provide a warm welcome for visitors to the area.
What events are in the pipeline?
There is a popular Bayswater Village Privilege Card scheme enabling local businesses to offer enticing offers for shopping consumers so with Easter coming up, BayswaterVillage is most certainly a hot spot to visit. There is also an exclusive monthly event called First Wednesdays. It is a special one-day shopping event that includes new and exciting events, performances, special promotions and discounts by participating local businesses.