Launches World’s Sparkliest Townhouse in London will launch the world’s sparkliest townhouse – decked out entirely in glitter and sequins – in London this Christmas

T’is the season for glitz and glamour, but why confine the shimmer and shine to your wardrobe, when you can book a stay at the House of Sparkle this December?

The House of Sparkle is a collaboration between and fashion designer Christian Cowan

The House of Sparkle is a collaboration between & Christian Cowan

The House of Sparkle, a 2,000 sq ft townhouse decked from ground floor to rooftop in glitter, sequins and shimmer, is a collaboration between and designer Christian Cowan, who has dressed the likes of Beyoncé, Cardi B and Lady Gaga.

Everything from floor to ceiling, including the bedroom, bathroom, closet, dining and lounge area in the four story, custom-designed townhouse will celebrate all that sparkles, with a gold glittery frontage, black and white checkerboard glitter entrance hall and twisted glittery rainbow stairwell.

Some 36,000 gold sequins were used to cover the exterior of the property, as well as 100 kg of sustainable glitter, approximately two kilometers of metallic streamers and 52,000 mirror ball facets in the disco party bedroom

‘My designs typically feature a bit of cheeky humor mixed with a youthful take on how modern-day women can dress – transforming them into something truly head-turning!

Inspiration for House of Sparkle came from my latest collection featuring shimmer, drama and of course, glamour,’ says designer Christian Cowan. launches House of Sparkle in Soho with Christian Cowan

The living room

‘I’ve had so much fun collaborating with on the townhouse design – this is the first time I’ve channeled my vision into an amazing place to stay.’

Those lucky enough to book a stay will be immersed in a sparkle experience. You can relax in a lounge dipped in pink glitter or shower in a bathroom among blue glittery clouds with giant silver sequin rain installations.

A curtain of metallic streamers leads you to the master bedroom, to a party world of metallic pinata textures, disco balls and mirror details.'s House of Sparkle in Soho, London

The bathroom

There will also be a welcome hamper full of drinks and snacks, some sparkly games to get you in the festive spirit, a selection of Christian Cowan clothes try on and a makeover station full of the latest shimmery products.

The House of Sparkle, located in Soho, will be available exclusively on from 7-9 December 2018 priced £99 per night.

The property accommodates two guests and take bookings for 7 December stay from 10am on 22 November. Bookings for 8 and 9 December will open from 10am on 27 November and 3 December respectively.

19 Greek Street, Soho W1D 4DT