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ASTON MARTIN’S NEW LANDMARK LAUNCH: THE DB11

The Aston Martin DB11 is the brand’s first new launch since 2012, when the Vanquish was released. Could this be the car that picks up where the DB9 – the ‘James Bond’ car – left off? Natalie Fox of Stratstone Aston Martin Mayfair hopes so…

Words: Mark Kebble

What are the stand out features of the DB11?
From the clamshell bonnet all the way to the new LED rear lights, the design team have made yet another beautiful sports car, but for me it’s the personalisation that’s available on the interior, in particular the seat quilting and broguing that sets it apart from other marques.

Talking technology and Aston Martin and I instantly think of James Bond. Do visitors to the showroom ever comment on the association?
I think the customers quietly enjoy the association, that was evident with the success of the DB9 Bond Edition, but the comments and references mainly come from tourists and enthusiasts.

How exciting was the DB10 launch specifically the Spectre element?
We not only had a fantastic event at the dealership where customers got to experience the car, we took over a local cinema and invited our Stratstone Club members to an exclusive black tie screening of the film the day it premiered. It was the first time I’d experienced such a large scale event that brought the network together and it was amazing to witness the momentum and morale created. It seemed to have a halo effect upon not just the team, but our customers too.

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Stratstone Aston Martin Mayfair has been named the world’s bestselling Aston Martin dealership. How important is this recognition to you?
It was an amazing achievement by the team and we take great pride in being there. We like to build a long term, positive relationship with our clients. It’s never about selling the one car, it’s about building a great relationship and giving them all the information they need to help them to make the best decision for them.

How important is Mayfair to what the Aston Martin is all about?
Like us and many of our brand partners, Mayfair epitomises what Aston Martin is – a classic, British landmark with a fantastic heritage.

Stratstone of Mayfair Aston Martin, 113 Park Lane W1K 7AJ; 020 7235 8888

WHERE 007 MEETS ASTON MARTIN

How the James Bond and Aston Martin relationship has flourished on the big screen

Goldfinger (1964)
The third film in the James Bond series saw the introduction of a new car for 007 – the Aston Martin DB5, signalling the start of a relationship that spans 11 Bond films and nearly 50 years of cinematic history. Coloured in distinctive silver birch, Goldfinger saw sales of the DB5 increase and the profile of the company grow.

Thunderball (1965)
Bond’s gadget laden DB5 returned, with it further enhanced from Goldfinger with rear facing water canon and a boot stowed jet pack.

On Her Majesty’s Secret Service (1967)
A new lead actor saw a new lead Aston Martin as the Aston Martin DBS was chosen for the first and only outing as Bond for George Lazenby. Introduced in 1967, the DBS initially used the same six-cylinder engine used in the DB6 until the DBS V8 was launched in 1970.

The Living Daylights (1987)
A hiatus of 20 years came to end as Timothy Dalton’s debut as James Bond saw him accompanied by the Aston Martin V8 Vantage, a car produced in various forms from 1977-1989. The film featured both Volante and Coupe versions of the car, customised with obligatory gadgets including outriggers and tyre spikes.

Goldeneye (1995)
Pierce Brosnan began his term as Bond in spectacular style as the iconic Aston Martin DB5 returned in an exhilarating car chase involving Bond’s DB5 and Xenia Onatopp’s Ferrari F355. Brosnan became the first James Bond to drive two different Aston Martins as the V12 Vanquish roared on to the screen in 2002’s Die Another Day.

Casino Royale (2006)
Daniel Craig’s Bond debut saw a new Aston Martin unveiled to the world – the DBS. In addition to DBS, the Aston Martin DB5 made an additional special appearance, making Casino Royale the first film to feature two Aston Martin models.

Spectre (2015)
After Aston Martin appeared in Skyfall and Quantum of Solace, Spectre saw the introduction of the stunning Aston Martin DB10 – a model developed specifically for the film and built in-house by Aston Martin’s design and engineering teams.

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