Alexandra Miro on her SS17 swimwear collection, her childhood in Hampstead and why women’s curves should be celebrated…
Alexandra Miro’s tantalising luxury swim and resort label that covers the spectrum from bright colours and sassy reds to minimalist monochrome. Her mother founded the acclaimed Victoria Miro galleries in both N1 and Westminster, so Alexandra Miro is no newcomer on the design scene, rather she was raised around it.
She gets nostalgic about the N1 area when reminiscing about her 20s, describing it as ‘her old stomping ground’, though she’s now happily settled in Hampstead with her young family.
Huge, oversized dark or mirror tinted glasses are her thing, and she doesn’t pinpoint a certain era or movement as having inspired her in particular: ‘I’m inspired by the little things that happen in every day life. I travel quite a lot and I really wanted to create pieces that transitioned well from the airport to the poolside to the bar in the evening, pieces that were comfortable enough to be ideal for all three, but still look amazing.
‘If you travel often you’ll know that travelling as light as possible is key. I love clean lines and although the current collection is quite modern, it does have that slightly retro feel about it too.’
Sat in her mother’s art-filled apartment, where the Alexandra Miro SS17 collection is on display in its entirety, I am instantly drawn to the Baywatch-esque red costumes, with added white lines and cut outs here and there, meant to accentuate different body shapes.
Although its not shapewear, Alexandra Miro swimwear is built in such a way that it lightly sucks you in, resulting in a smoothed out, tucked in effect. Miro is determined to offer shapely women sophisticated but fun, fashion forward swimwear, something that she feels the market is really lacking.
Miro is determined to offer shapely women sophisticated but fun, fashion forward swimwear, something that she feels the market is really lacking
‘Most of the well designed, gorgeous to look at swimwear only fits those that are tiny,’ she begins. ‘If you are above a certain size or have strong curves, the market doesn’t really cater to you. Why can’t we have eye-catching, coveted swimwear for women with curves?’
Looking to the future, there is a second collection in the pipeline, but it’s under wraps at the moment And, of course, a sunglasses line is in the pipeline. So join the #AMWomen movement, before everyone else does…