Timothy Oulton at Bluebird Wins Big at Luxury Briefing Awards

Timothy Oulton’s flagship store at Bluebird Chelsea has won the Inspiring Creative Design category at the 2019 Luxury Briefing Awards

The British furniture and interiors company, which celebrates the daring, the eclectic and richness in design, was also highly commended in the Luxury Retailer of the Year category.

Both awards recognise the creativity and innovation of Timothy Oulton’s flagship showroom, which opened last September.

The Luxury Briefing Awards, which took place on 28 October at The Savoy in London, celebrate the diversity of talent, ideas and excellence that are elevating the industry.

The judging panel said that Timothy Oulton had ‘stood out for its energy and compelling bravura’, and takes an ‘outrageously original approach to retail’.

‘This is the absolute antidote to Amazon. [Timothy Oulton] has used creative design to transform a retail space into an astonishing experience full of stories’

‘This is the absolute antidote to Amazon,’ said one judge, adding that the brand ‘has used creative design to transform a retail space into an astonishing experience full of stories.’

Timothy Oulton also received the Highly Commended award in the Luxury Retailer of the Year category, with judges noting that the company ‘knocked nearly all the other retailers out of the water and gave its customers experience, experience, and then more experience’.

Bluebird is Timothy Oulton’s first standalone gallery in London, showcasing the very best of the brand’s eclectic furniture and interiors collections in an inspiring space that creates a delightful sensory overload.

Curios include a steel-clad space lounge called Apollo, a yellow submarine submerged in a giant fish tank, and a 1.7 ton glowing rock crystal.

Timothy Oulton has over 40 galleries worldwide including London, New York, New Delhi and Hong Kong, and is currently searching for partners to open galleries in new territories around the globe.


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