West London’s landmark development, Television Centre, has unveiled three new design-led apartments in The Architects’ Series, and one in particular has caught our eye…
One of the most iconic buildings in London, the former BBC Television Centre in White City is the perfect residence for those who like to make an impression.
The Grade-II listed building’s curved geometry, the gilded Helios statue, the ‘atomic dots’ and a celebrated mural by John Piper are all notable features. Combine that with a penthouse apartment designed with maximalism in mind, and you have a recipe for something very special.
RIBA Stirling Prize-winning architect Allford Hall Monaghan Morris (AHMM), which master-planned Television Centre’s overall scheme, has hand picked three top architects and interior designers to come together for its release in The Architects’ Series.
Suzy Hoodless x Coffey Architects, The White Company x Haptic Architects and Waldo Works x Archer Humphreys have all collaborated to create a collection of two and three bedroom apartments and duplexes, but the latter pairing is a real showstopper.
An innate sense of luxury underpins Archer Humphryes’ overall design vision, from a fireplace in the centre of the living room to the marble-clad master bathroom concealed behind a hands-free door, complete with a circular bath.
Waldo Works’ bold and contemporary interiors are inspired by the colours and structures of the time when the BBC Television Centre was conceived, featuring artfully curated with furniture by Living Divani, Glas Italia, Felix McCormack, Herrenhuis and Cristian Zuzunaga.
Graphic textiles by Anni Albers and Christopher Farr complement the expressive interior architecture, while a commissioned paper sculpture designed by Deepa Panchamia adds drama to the living room.
Apartment C5.802, spanning 3,203 sq ft with 1,498 sq ft of outside space, is available to buy for £5,995,000
The White Company x Haptic Architects
Of course, maximalism isn’t for everyone. In stark contrast, the second largest property in the latest release, designed by The White Company x Haptic Architects, is a masterclass in naturals and neutrals.
Here, Haptic Architects have applied a sophisticated and rational approach to the layout of a three-bedroom duplex.
A brushed concrete ‘utility cube’ conceals all the functional elements at the heart of the residence, with the rest of the apartment expanding outwards, allowing light to pours in through the wide vistas at both aspects.
For the walls and fabrics, The White Company have used their signature white and neutral tones to maximise natural light, with elegant plants offering a fresh look and feel.
A carefully-curated selection of beautifully designed furniture, subtle textures, and hand-picked prints from British artist Hugo Guinness sets the calming spirit of the interiors.
Apartment H.708, spanning 2,279 sq ft with 484 sq ft of private roof terraces, is available to buy for £3,400,000
Suzy Hoodless x Coffey Architects
Last but certainly not least, British tastemaker and west London local Suzy Hoodless has worked with Coffey Architects on a two-bedroom duplex apartment situated within the historic Helios building.
The architects took inspiration from the curved geometry of the existing Grade-II listed building and the gilded statue of the Helios in the courtyard. The inset brass rings in the flooring reflect the rays radiating from the sun and the BBC’s original symbol, which represented global television transmissions from Television Centre.
Hoodless pays homage to Television Centre’s original Mid-Century Modern surroundings with the best of European design, featuring key furniture pieces from Carl Hansen, a Papa Bear chair by Hans J Wegner, lighting by Poul Henningsen and a Tom Dixon console.
Patterned fabrics and rugs combine with low-level lighting to create a relaxed atmosphere, while the walls are adorned with a collection of prints and original artwork by the likes of David Hockney, Craig Richards, Damien Hirst, Bridget Riley and Victor Pasmore.
Apartment H.713, spanning 1,973 sq ft with 456 sq ft of private roof terraces, is available to buy for £2,995,000
More about Television Centre
The completed first phase of Television Centre comprises 432 new homes, of which 11 premium and penthouse apartments remain on the market.
The Zone 2 development is also home to headquarter offices for Publicis Group, The White Company and Soho Works, and White City House – an outpost of private members’ club Soho House, complete with Electric cinema and 45 room hotel – as well as number of restaurants.
The legacy of the BBC continues at the site with BBC Studioworks operating three television studios.
For further information call 020 8811 8720, see televisioncentre.com or visit the Sales Suite at 5 Television Centre, 101 Wood Lane W12 7FW
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