Imagine living in one of central London’s most iconic buildings with views stretching across the capital. Well now you can, at Centre Point Residences
The iconic Brutalist skyscraper has gone the way of many of London’s heritage builds – for good or for ill – and has been converted into 82 luxury apartments with views that are going to be pretty hard to beat.
Located right by Tottenham Court Road tube station, surrounded by museums, galleries and some 40 theatres, Centre Point Residences by Property developer Almacantar marks a change in the West End’s Development.
Much as 90s fashion is back in vogue, so is living in central London as the rush to the suburbs seems to be slipping into reverse. London’s luxury new centrally located developments mean you can kiss goodbye to the lengthy, stressful commute and take advantage of top notch hotel-style service and amenities. But it’s not the 90s that Centre Point is channeling, it’s the Swinging Sixties.
Completed in 1966 – the year of The Beatles, The Rolling Stones, Mary Quant and Peter Blake – the building encapsulated the optimism coursing through the streets and was described by artist Eduardo Paolozzi as London’s first Pop Art building. The architect, Colonel Richard Siefert, designed more buildings in London than Sir Christopher Wren.
To reinvigorate the building illustrious history, British artists Conrad Shawcross, Gavin Turk and Richard Wentworth have renovated the iconic Centre point letters, art has been curated by Patrick Morey-Burrows, and the Penthouse has been designed by Spinocchia Freud with additional interiors by Conran & Partners and Morpheus London (which also designed the show apartments at Nova Victoria).
‘Centre Point was described by artist Eduardo Paolozzi as London’s first Pop Art building’
Centre Point’s luxurious services and amenities include a plush cinema room, compact-but-fully equipped gym, a beautifully appointed Club Lounge with bookable meeting and dining rooms, underground parking (although a spot will set you back £200,000), 24-hour security and a 24-hour concierge desk.
There’s also a handsomely crafted 30-metre swimming pool – the longest residents’ pool in central London – overlooking Oxford Street and outskirts of Soho. Designed by Conran & Partners, the infinity pool is one of few to be housed on the first floor, as opposed to the basement, allowing natural light to discreetly seep in.
There’s also a resident’s only spa with treatment rooms where you can enjoy a relaxing facial using Hungarian spa brand omorovicza.com, before slipping back to your apartment make-up and care-free. It’s all part of Centre Point’s efforts to promote all-round wellness and tranquillity, despite its buzzing location.
‘Centre Point Residences embodies elevated city living at its most sophisticated,’ says Kathrin Hersel, Property Director at Almacantar. ‘By creating an extensive wellness offering we are giving our residents the opportunity to recharge and relax within the comfort of their own home, in an environment that rivals that of some of London’s most exclusive spas.’
‘By creating an extensive wellness offering we are giving our residents the opportunity to recharge and relax within the comfort of their own home’
Centre Point hasn’t been without its controversies, hitting the headlines for offering moving its social housing element to a separate building, and Brexit property market jitters leading to the apartments being taken off the market altogether. T
he first apartments to go on sale back in 2015, however, were snapped up at asking price, and as St Giles Square at the foot of the building comes to life with restaurants like Vivi and Vapiano settling in – not to mention the arrival of Crossrail at Tottenham Court Road station – it easy to see the appeal of Centre Point Residences for HNWI looking for a modern work-life balance.
With its inimitable heritage and glorious interior design, perhaps these glorious apartments will even become something of a collector’s item, much like the Barbican?
Apartments start from £1.8m for a one-bedroom apartment. The duplex penthouse apartment, priced at £55m, is due for completion in June 2019. See centrepointresidences.co.uk
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