David Rich-Jones of Richstone Properties opens the doors to Pembroke, a new development of luxurious sustainable homes in Sheen

What was the original brief for the development?
To create an aspirational and luxurious living environment, stacked with green credentials, set in a highly convenient location, but with a secluded and private feel.

How did you make the development eco-friendly?
Pembroke has a predominately timber frame fabric, which was designed to enhance Construction Detail standards and keep air leakage to a minimum. Heat loss has also been minimised by high levels of insulation far exceeding current Building Regulation requirements. However, sustainability is not just about energy, and we have worked to incorporate a number of other environmentally-friendly features in the development.
All products used to build Pembroke were environmentally sustainable and responsibly sourced, and each of the properties has a Diadem green sedum roof, which comprises herbaceous perennial plants that help to retain rainwater and attract numerous insect and bird species.

Pembroke has been designed to maximise space and create light-filled interiors

Pembroke has been designed to maximise space and create light-filled interiors

Is the development unique in the world of eco-friendly homes?
Pembroke is unique both in the world of eco-friendly homes, and to Sheen. Richmond is a very green and leafy borough, so the development had to be designed to maximise space and create light-filled interiors within the planning constrictions whilst complementing the surrounding area.
Working closely alongside the architects, we produced a low rise design, and dug down, installing basements in all properties, and using clever architectural techniques and roof lights to flood the lower ground floor with natural light, creating a unique sense of space.

The development combines some serious eco-friendly credentials with sleek design and a luxury feel

The development combines some serious eco-friendly credentials with sleek design and a luxury feel

What are the advantages of living in an eco-friendly home?
Lower utility bills and saving energy are the obvious answers! Pembroke demonstrates exemplary levels of comfort and energy efficiency, and has achieved a Code for Sustainable Homes Scheme certification to an impressive Code Level 4 standard, resulting from the improved building fabric, lighting, heating and renewables. This equates to an approximate 35% cost saving over the Building Regulation compliant comparison, averaging savings for residents of over £560 a year in costs of utility bills.

Tell us about the awards that you’ve won for the development?
We entered Pembroke into this year’s Evening Standard New Homes Awards, which set the gold standard in the property world and celebrate the skills of the new homes and were awarded the highly coveted Grand Prix Award. The Grand Prix trophy is awarded to the individual home or development that is considered to be the most outstanding entry in this year’s awards, with the winner decided by Evening Standard readers and an expert judging panel.
Secondly, we were awarded the Eco-Living Award, presented to Pembroke for incorporating sustainability attributes from the start, rather than being bolt-on extras.
The awards recognise excellence across the housing spectrum, from first-time buyer flats to ultra-luxurious homes.
We are also delighted to have been announced as finalists in this year’s Sunday Times British Homes Awards.

What do you think the future holds for eco-friendly housing?
As costs for gas and oil continue to rise, the demand for luxury eco-friendly housing is only going to increase. At Richstone, we’ve always been passionate about building environmentally-friendly homes that do not compromise on luxury, and have worked with a number of leading specialists on Pembroke, whose efforts combined have allowed us to meet all the requirements for a Code 4 development, and are looking forward to completing our next project in Kew.

Just two properties remain at Pembroke, with prices starting at £1,975,000 for a four-bedroom house. For more information call appointed agent, Featherstone Leigh on 020 8876 4567, or see

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