Inside the Bella Freud Penthouse Apartment at Television Centre

Fashion Designer Bella Freud and salvage guru Maria Speake collaborate to design the penthouse at Television Centre, the iconic former home of the BBC 

West London-based fashion designer Bella Freud has collaborated with Maria Speake – co-founder of design and salvage mecca Retrouvius – to apply her cool-girl chic to Helios 710, a three-bedroom penthouse at Television Centre, the former BBC headquarters in White City.

Maria Speake and Bella Freud designed the Helios 710 penthouse at Television Centre

Maria Speake & Bella Freud

The Helios, the circular Grade II-listed building at Television Centre that has been redeveloped into covetable contemporary homes, is considered a mid-century modern masterpiece, with its circular bands of original Crittall windows and central courtyard dominated by a golden statue.

Bella Freud’s clothing – informed by a passion for music, art and cinema, and the beguiling irreverence of rock n’ roll glamour – is synonymous with elegant west London style.

‘It was great to work in a place with so much history – that has been so entwined with my life and my interests – and to imagine how I would live there,’ said Bella.

The glamour of the 70s has been a key reference for the apartment, with vibrant block colours of angelica green, lipstick red and marigold providing the backdrop for vintage furnishings and special-edition rugs inspired by Bella Freud’s signature sweaters and made in collaboration with the Rug Company.

Artworks include photographs from Lorena Lohr, subversive plates by Eliza Hopewell and op-art prints by Jacob Wolff, all of which are available to order.

The penthouse, now available to buy fully furnished for £3,925,000, sits over two floors, offering a dual aspect to the east and west and views of the London skyline beyond the refurbished Helios statue in the Television Centre courtyard.

It is the very first chance to buy a space designed collaboratively by the duo, who have collaborated on two successive London homes, as well as Bella’s flagship store on Chiltern Street.

Maria’s design projects – which range from elegant townhouses to country escapes, luxury yachts to glammed-up garden sanctuaries – are a mainstay of interiors magazines worldwide, and took centre stage in the 2012 book Reclaiming Style.

Helios 710 is one of five designs by architects Piercy&Company for the most premium apartments in the scheme, The Architects’ Series, which are now available for viewings.