Leading lights in the world of interiors, including Fiona Barratt-Campbell and Anna Grace Davidson, are set to bring individual style to the highly-anticipated Battersea Power Station residential development…
Words: Madeleine Howell
It’s an old coal-fired power station, a relic of industrialisation, but Battersea Power Station is experiencing a renaissance that’s already well underway. Fêted by David Cameron three years ago as the ‘jewel in the crown’ of London’s regeneration, we can’t help but look on eagle-eyed as the development of the Nine Elms area progresses. When the clever people at Battersea Power Station Estates announced a partnership with a roster of notable interior designers, we had to find out more.
The list reads like a roll call of the great and the good of design. Anna Casa is a favourite under the creative direction of Anna Grace Davidson, a darling of international luxury design buffs as well as a wellbeing and positivity guru, working alongside OKA, a quintessentially British brand which recently transformed the Grade II listed water tower in Kennington, also in South London. There’s also Kathryn Levitt, who lists acclaimed architect and urban planner Le Corbusier as amongst her inspirations, and Clerkenwell-based design practice Johnson Naylor, which worked on King’s Cross Central and the South Bank Tower. For fashionable clientele who favour cutting-edge design, KAI will be bringing their signature quirky style, so often featured in Vogue and Wallpaper*, to the table. Famous for cool urban apartments as well as design for hotels and restaurants, their previous clients include Harvey Nichols and Hoxton Hotels.
Finally, there’s the sixth name – Fiona Barratt-Campbell, the granddaughter of Sir Laurie Barratt (founder of Barratt Homes) and wife of footballer Sol Campbell. She is renowned worldwide for her ‘super-luxe’ interior design. I caught up with her over the Easter holidays, and found that she herself has a particular attachment to the project: ‘It’s just iconic,’ she says. ‘I live just on the other side of the river, so I get the pleasure of seeing it every day. For me, it’s a very special project because of that. It’s an amazing opportunity to work with an industrial building that wasn’t originally residential. I have three young children, so I’m in Battersea Park every weekend. The people of Battersea Power Station will be so fortunate to have so much outdoor space on their doorstep.’
Barratt-Campbell describes her own flat as modern, but interspersed with antiques, and rich in texture. She’ll be bringing the same sense of comfort across the river to Battersea. ‘We want to enhance what’s already there – the lovely stone render on the chimneys, the old brick, and the view of the river – through a really luxurious palette and British-made furniture,’ she tells me. In passing, I bring up an old project, Richard Branson’s lodge in Verbier. ‘That was my first project,’ she admits proudly. ‘I suppose I like a challenge.’ If the Battersea interiors look anything like her own home, or bear a resemblance to Branson’s stunner of a chalet, the new residents will be very fortunate indeed.
The same goes for inhabitants of Anna Grace-Davidson’s forthcoming creations. For Grace-Davidson, the power station is ‘part of the city’s heritage’. She specialises in creating welcoming sanctuaries, away from the hustle and bustle of city life. ‘It is such an honour to be involved. I’m thrilled to have been chosen,’ she tells me. ‘Battersea will be home to a vibrant, hardworking new community with hectic lifestyles, who I think will appreciate the convenience of the location.’
As well as being an interior designer, Grace-Davidson recently founded her own wellbeing website, Grace Guru. The philosophy behind it shines through in her uplifting interiors. ‘I’m passionate about living a positive, balanced lifestyle,’ she explains. ‘I definitely keep my wellbeing principles in mind when designing. It’s interesting to look at how people live, and to explore how we can use design to create certain moods in our homes.’ She favours calming, muted shades of grey, and describes her style as ‘timeless, but contemporary’. We love the grey and white paisley feature wall of her CGI visualisation of a Battersea bedroom, pared with kaleidoscopic artwork and a statement chandelier, while the living area makes the most of the view out onto the power station – a truly unique space for entertaining or winding down.
Tamara Ayorech Okello, the Head of Interior Design at Battersea Power Station, emphasises that the line-up will provide different price ranges as well as styles for the new homeowners. ‘We looked for the most versatile designers in the market,’ she says. ‘We wanted to offer real choice. The variety of designers enlisted ensures that each home makes its own statement.’
As a glance at the mock-ups and the previous projects of the design talent on board show, Battersea Power Station Estates promises to set the bar high for new living spaces that will celebrate London’s industrial past, and bring it firmly into the future – a feat of modern design fit for an icon.
Visit bpsestates.co.uk to find out more
Our pick of Battersea Power Station’s newly announced retail partners for the new town centre, Circus West…
1 Allen’s of Battersea
As well as providing quality cuts of meat, Allen’s will also offer butchery classes
2 Flour Power City Bakery
An organic bakery serving artisan bread, cakes and pastries to enjoy in the all
3 Philippa Craddock
A luxury florist currently stocked in Selfridges – Craddock creates fairytale arrangements and bouquets for all occasions
4 Paul Edmonds
Residents won’t have far to go to have their hair cut with star stylist Paul Edmonds’ salon on board
5 The Village Hall
In collaboration with the established Battersea Arts Centre, the Hall will be a space for events and the arts