Real estate developer Damac is collaborating with Versace Home to create Aykon Nine Elms, the first fashion-branded apartments and penthouses in London. Here’s a preview of the 50-storey residential tower

Could these be London’s most stylish homes? With interiors designed by Versace, panoramic views of the capital and a starting price of approximately £700,000, one thing’s for sure – Aykon Nine Elms will be a luxurious addition to London’s premium property market when it opens in 2020.

Dico UK, a subsidiary of Middle East real estate developer Damac, has partnered with the Italian fashion house to launch the first of its branded residences in the capital. Located in a prime spot overlooking the River Thames, the tower will be play a major part in the 195-acre regeneration project in the Battersea area.

There will be one, two and three-bedroom apartments inside Aykon, plus studio and penthouse units. The extensive list of amenities for residents here will include a gym, indoor pool, spa, roof garden and cinema. 

The price? Starting at £700,000 and reaching up to £4 million, these properties definitely promise grandeur. So, after developing homes in Dubai’s most sought-after locations, why has Damac targeted London? And will a 50-storey Versace-branded building complement the capital’s historic skyline?

At a media launch in London, Hussain Sajwani, the chairman of Damac, admitted sky-high residential towers aren’t exactly the norm in the capital. However, he and Versace CEO Gian Giacomo Ferraris agreed London was an obvious choice for their collaboration. And they’re certain this one-of-a-kind development will be a hit with both local and international buyers.

‘We want to grow overseas beyond the Middle East,’ Sajwani said at the unveiling of Aykon. ‘We can’t be international without being in London – it’s a safe haven for property investors around the world. It’s a truly global city.’

For Ferraris, it’s London’s ‘strong business and cultural communities’ that appeal to Versace and its ‘global brand awareness’. 

This project marks significant expansion for a brand which is known for fashion and accessories. ‘It’s the ultimate expression of our lifestyle concept,’ he explained. ‘Comfort will become our lifestyle’.

Ferraris also believes Versace’s mix of ‘classic and contemporary’ design will make Aykon a unique addition to London’s competitive property market.

‘Donatella Versace is able to customise and tailor design for every interior space,’ he said of the brand’s plan for its ‘very contemporary’ apartments. ‘It’s a tailor-made project which will focus on a glamorous, bold and colourful DNA’.

This sounds like a dream investment for wealthy foreign buyers. Yet Sajwani made it clear Damac will be offering homes to UK buyers first. As for the local community, the design team has been working closely with Lambeth Council on how best to serve it, with a new retail space planned for residents in the Vauxhall area.

Clearly both Versace and Damac have exceptionally high standards when it comes to property development and interior design. Vauxhall is about to get one very stylish makeover. 

For more information, visit aykonproperties.com