Online homeware retailer Alison at Home has been selected for an exclusive pop-up at House of Fraser, running from the 12 to 25 May

Alison Cork is a well-known face in the world of interiors – she’s penned countless expert homes features for The Times, Independent and The Telegraph and presented the ITV series Don’t Move, Improve. And now the entrepreneur’s home retail website has been recognised by the iconic London department store, House of Fraser, following a competition launched by The Great Retail Revival Foundation. Alison at Home will trade from 12th to 26th May at POP at HOF, a pop up at House of Fraser’s flagship store on Oxford Street, as well as online at, having been selected from nearly 200 of the UK’s most up and coming retailers.

Alison at Home launches at House of Fraser

Avignon Dining Room Set available from Alison at Home


“This is an amazing opportunity to bring our much loved brand to the attention of a wider audience,” said Alison at Home founder, Alison Cork. “Everyone deserves to have a beautiful home, whatever their budget. I believe passionately in this and our range delivers on that promise.” she commented, using largely British manufactures and fabrics, Alison has created several signature collections, including French, Boudoir, Modern Country, Heritage and Urban Elegance.

The POP at HOF competition host, The Great Retail Revival Foundation, is a not-for-profit organisation, founded by a group of passionate retail experts that aims to offer smaller retailers a platform from which they can better establish their brand.

Of the ten winners selected to trade at POP, one will be given a one-year contract to open a concession with House of Fraser. Customers who make any purchase from POP at HOF will enjoy a complimentary glass of Champagne Taittinger.