Love it or hate it, a lot of people like to travel with it – Marmite is revealed as the most confiscated branded food item at London City Airport security
London City Airport has seen a 50% uplift in Marmite confiscation at airport security during first three months of 2019 – from four to six jars a day.
Brits clearly can’t bear to be without their beloved yeast extract when travelling abroad. If the trend continues, London’s most central airport could seize more than 2,000 jars this year alone.
To solve this rather sticky issue, British Airways and Marmite have teamed up to create a limited-edition jar to celebrate the airline’s centenary.
Launching on 1 May 2019, the centenary jar of Marmite is conveniently sized to fit within the liquid allowance at 70g.
The special edition spread will be exclusively available to customers on board all British Airways flights, priced £3.
To coincide with the launch, London City Airport will be holding a Marmite amnesty at its security gates on 30 April 2019 from 12pm-4pm, giving all customers the chance to swap their over-sized, prohibited jars of Marmite for British Airways’ travel-friendly version.
Marmite was crowned number one of top three most confiscated branded foods items, followed by Harrods jams and Lyle’s Golden Syrup.
‘To coincide with the launch of the centenary jar of Marmite, London City Airport will be holding a Marmite amnesty at its security gates’
‘With 4.8 million passengers travelling each year through London City Airport, it’s little surprise that Marmite is such a treasured item and demonstrates just how loyal Brits are to their favourite brands,’ said Ian Cowie, Director of Customer Operations at London City Airport.
‘Whether you love it or hate it, we’re looking forward to ensuring passengers can continue to get their Marmite fix. For any other liquids, pastes and gels over 100ml, it’s best to pack them safely in the hold.’
And what happens to all those confiscated Marmite jars? London City Airport donates the majority of confiscated food items to local charity, Community Food Enterprise.
A ‘Mail and Fly’ service is also offered should passengers wish to post confiscated items to a specified address.
British Airways will be releasing a series of centenary editions in partnership with British brands during its milestone year.
Previous partnerships include a transatlantic IPA in collaboration with Scottish craft brewers, BrewDog, and a limited-edition timepiece with luxury British watchmakers Bremont, featuring metal from the iconic Concorde.
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