Maitre Choux to Give Away Free Eclairs on Kings Road

If you go down to the King’s Road this weekend, you might get your hands on a free eclair…

Maitre Choux is to celebrate its launch on the King’s Road, Chelsea, by giving away 100 free freshly baked eclairs on Friday 30 November and Saturday 1 December.

The first 100 visitors through the doors of the new 59 King’s Road branch – from 11am on both days – will get a delicious choux pastry treat for absolutely nothing. So that’s breakfast sorted…

: Maitre Choux is hiding mini chocolate eclairs along King’s Road in Chelsea

The new location, just down the road from the Saatchi Gallery, will bring Maître Choux’s modern version of a French patisserie to the iconic shopping destination. Think Spanish raspberry pink eclairs, salted butter with homemade caramel eclairs, pistachio perfection and more…

Three Michelin-star experienced chef Joakim Prat is the genius behind the choux pastry specialist – which currently has branches in Soho, South Kensington and Piccadilly – baking perfect eclairs, choux and chouquettes daily.

59 King’s Road, Chelsea SW3 4ND; maitrechoux.com