Perfected the art of the quarantini? Enter your creation into the newly launched ‘Drinkstagram’ Awards and you could bag yourself a £1,000 prize…
London bars took 10 spots in the World’s 50 Best Bars awards 2019, with The Connaught Bar taking second place, so it’s clear Londoners love a good cocktail.
Plus, while Dante in New York took the top spot, the UK lead the list with the most entries in the top 50, meaning we also have some of the best mixologists in the world.
But while lockdown means the doors to our bars remain firmly shut, and bartenders are left waiting for the green light to return back to work, the new ‘Drinkstagram’ Awards cocktail competition offers the chance for talented mixologists to flex their skills – and potentially bag a £1,000 prize for doing so.
Launched by The Cocktail Service, a drinks agency and mobile bar hire company, in partnership with premium handcrafted American whisky, Makers Mark, the competition calls for bartenders, mixologists and bar staff to showcase their innovative creations on Instagram.
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The Cocktail Service has long been supporters of the rise of cocktail culture on Instagram, with the platform’s bartending scene gaining huge popularity over the last year.
‘We feel that cocktail culture on Instagram is a sleeping giant,’ said Nick Ford, Director of The Cocktail Service. ‘It has a huge, huge following and is backed up by some incredibly talented mixologists and home bartenders who have never even worked in a bar.
‘Cocktail culture on Instagram is a sleeping giant. It has a huge, huge following and is backed up by some incredibly talented mixologists’
‘The opportunity to showcase this talent through this competition is fantastic as is working with a global brand such as Makers Mark.’
To enter, create your cocktail and post this on your Instagram page, along with the recipe and inspiration for creating the drink in the caption. Then tag @makersmark and @thecocktailservice and use the hashtag #drinkstagramawards2020.
The judges will be paying particular attention to the aesthetics of the cocktail, but the number of likes your cocktail post generates will also count in the scoring.
The score weighting is as follows:
- aesthetics 50/100
- recipe 20/100
- inspiration 20/100
- likes 10/100
The Cocktail Service is working closely with two of the leading cocktail influencers on the platform to judge the competition – Jean Vital of @cocktail_circus and Morten Krag of @thecocktail.blog, who between them have more than 150,000 followers.
Jean Vital is also the bar manager of The Mews Mayfair, a unique cocktail bar with a vintage edge. A representative from Makers Mark and The Cocktail Service will also join the two leading influencers in judging the best talent.
The Drinkstagram Awards, which launched on Friday 24 April 2020 and closes on Friday 8 May. A shortlist will then be announced and the winner declared on 15 May 5pm