Clever Initiatives to Deliver Food, Create Jobs & Help the Vulnerable

The London restaurants and caterers launching clever initiatives to deliver food to Londoners, keep hospitality staff in jobs and help the vulnerable in one fell swoop – and how you can help

1 Borough Market
Borough Market has extended its online delivery service to all customers within the M25 amid the Covid-19 outbreak. The market is also remaining open for shoppers – with new public health and hygiene measures in place in accordance with government guidelines – from Mon-Sat with the usual trading hours. Since its launch in November 2019, Borough Market Online has offered deliveries by zero-emission electric bike within a 2.5 mile radius, but is now offering deliveries to any location inside the M25. Click and collect is also available from the market up until 9pm each day. Strict hygiene practices mean that the food is securely packaged, and the option of a doorstep drop service allows it to be received without contact with couriers. Borough Market is also offering free online recipes, live cooking demos and cook-alongs on the new Borough Market Community Facebook Group. Plus, the market’s partnership with the Plan Zheroes charity will continue to deliver surplus produce to community organisations that help feed some of the city’s most vulnerable people.

2 #DonateADinner
Jimmy Garcia’s Catering is delivering food to those in need while saving jobs with the new #DonateADinner campaign. Giving back has been a constant commitment for Jimmy, and now he’s doing his utmost to support those who are struggling in light of the recent crisis. By donating just £3 you can help create a wholesome meal that will be made lovingly and distributed to the elderly and vulnerable. Jimmy Garcia’s Catering is also creating indulgent isolation hampers containing the likes of roast dinner ingredients for a killer Sunday lunch, or just some wine, cheese and charcuterie, using their contacts in the industry to get you the best value hampers while keeping London’s chefs busy. You can also opt for a make-your-own pizza or fondue delivery, using Jimmy’s cast iron fondue sets and micro wood-fired pizza ovens.

3 Zoe’s Ghana Kitchen 
Zoe’s Ghana Kitchen, best known for its hugely successful Modern West African restaurant at Pop Brixton, is aiming to supply and deliver hot meals and mini-well being kits to vulnerable people in Hackney Wick & Bow, while also employing those who are well and fit to work and have lost vital income due to the ongoing crisis. By teaming up with east London providers such as St Paul’s Church on Roman Road, Zoe’s Ghana Kitchen wants to crowdfund enough to deliver three hot meals per week to up to 50 people for the next three months. Here’s how you can help: donate what you can, from as little as £5; pre-book meals and events for later in the year and enjoy a 20% discount; buy a gift voucher for Father’s Day, a birthday, wedding or future supper club; share the campaign across your friends, family and social networks.
Click here to donate or here to buy a voucher 


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4 The Athenian
The Athenian is among those going the extra mile to ensure that their team are taken care of, with all staff not only receiving free meals during their shifts, but also being given a weekly parcel with basic necessities like lentils, tomatoes, pasta and loo roll. The Athenian aims to retain every member of staff, with plans afoot to open several new delivery-only kitchens with Deliveroo Editions, both in and out of London. The Athenian prides itself on being an environmentally friendly and responsible business, committed to supporting local businesses, producers, and most of all its staff.

5 Berber & YOU
Josh Katz and Mattia Bianchi, founders of Berber & Q Grill House and Berber & Q Shawarma Bar, will support hospital workers on the front line of the crisis by raising funds to deliver their food to NHS workers around London – all funded through their Go Fund Me page. Berber & Q is a restaurant group with two small restaurants that are currently closed – that’s empty kitchens and a team without work. The Berber & YOU campaign aims to supply nearby hospitals with as much Berber & Q free food as they can make, mobilising their workforce to deliver nourishing and restorative meals. £30K should keep the initiative going for a month, but the hope is to raise £100,000 to keep going as long as possible. Donations will be used for ingredients, packaging, delivery, hygiene supplies and to pay staff.
Click here to donate

LEON is turning its restaurants into mini supermarkets and launching a new e-commerce platform on 25 March. Both the restaurants and the new platform will offer restaurant quality ready meals, sauces, meats and other foods, with bookable delivery slots that operate much the way supermarkets usually do. You can also order food much swifter deliveries via Deliveroo and UberEats. Alongside leading hospitality provider Absolute Taste, LEON has developed the platform but will be working with other catering companies and food suppliers such as Mustard Foods to offer customers as much choice as possible while supporting fellow catering companies. Plus, LEON is offering 50% off for all NHS workers.


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7 Tom Dixon @ Coal Drops Yard
In support of our local Farmers, Tom Dixon’s Coal Drops Yard store is now home to a newly launched Fresh Food Hub, which will be selling local produce gathered from nearby farms from 26 March. Expect the freshest vegetables direct from Dorset, the famous Coal Office bread freshly baked that day and a selection of excellent wines provided by Liberty Wines, all of which are available for 50% of the price for NHS workers and any unsold food will be donated to @sftslondon, a local food bank. If you are self-isolating, they can deliver by Boris Bike or Deliveroo (email

8 Lina Stores
Lina Stores has raised over £20,000 to create emergency food kits using generous donations through a Go Fund Me page. Lina Stores is on a mission to support workers in the hospitality industry who face growing uncertainty over employment. 100% of donations will be used to fund and package fresh ingredients and pay the staff used to prepare the food kits. To donate visit the Lina Stores Go Fund Me page here – anyone who donates more than £20 will get 20% off throughout their re-opening period.

9 Arabica 
Arabica has launched a Go Fund Me page to fund the production of fresh, healthy, plant based meals for NHS staff on the front line at Guys & St Thomas’s and Kings College hospitals. The initiative, run in partnership with Plan Zheroes to feed the city’s most vulnerable people, also keeps Arabica’s staff in paid jobs. For every £10k raised, the team can provide around 4,000 free meals to those in need. Plus, anyone who donates more than £20 will get 20% off in Arabica’s restaurants throughout the re-opening period. For regular updates on how many people the team has managed to feed, see @ArabicaLondon. To donate see


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