A secret hot chocolate salon with celebrity designed drinks pops up in east London this February for Fairtrade Fortnight
Lead image: Chris Terry & Iain Graham for Fairtrade
A newsagent is probably the last place you’d expect to find a secret hot chocolate salon with beverages designed by celebrities, but that’s exactly what’s heading for Dalston this Fairtrade Fortnight.
Nestled among the magazine racks and snacks will lurk a hidden door that, when discovered by inquisitive chocolate lovers, will reveal a West-African themed speakeasy-style cafe.
Rosine’s Hot Chocolate Salon, created by the Fairtrade Foundation in support of their She Deserves campaign, will run from 25 February until 3 March 2019. The salon is named after a real cocoa farmer from Côte d’Ivoire, or Ivory Coast, to bring stories like Rosine’s to the fore, emphasise the importance of fair living incomes for cocoa farmers.
Three indulgent hot chocolates – created by leading celebrity chefs Melissa Hemsley, Tess Ward and Tom Hunt – will be on the menu, including a vegan option made with dark Fairtrade chocolate and one topped with toasted marshmallows.
As well as hearing cocoa farmers’ compelling stories, you’ll be treated to authentic West African jazz and surprise appearances from celebrity ambassadors.
The drinks will be priced £1.86 – the daily living income required for a household to afford a decent standard of living in the Ivory Coast. The work of a cacao farmer is gruelling, yet they typically earn only 74p a day and struggle to support their families.
‘Fairtrade Fortnight’s She Deserves campaign aims to establish a living income for female cocoa growers in West Africa’
Female cocoa farmers like Rosine carry the greatest burden, working in the fields, looking after children, carrying water and transporting the cocoa beans to market – often with fewer rights than men.
Fairtrade Fortnight’s She Deserves campaign aims to establish a living income for female cocoa growers in West Africa, while Fairtrade standards ensure that women have a voice in the community and benefit from the increased value of Fairtrade sales.
All money raised by Dalston’s secret hot chocolate salon will help make programmes such as the Women’s School of Leadership, which aims to empower women cocoa farmers in West Africa to become business owners and leaders in their communities, possible.
Rosine’s Hot Chocolate Salon runs from 25 February until 3 March 2019 at 66 Kingsland Road, Dalston E2 8DP. Open 2pm-8pm Mon-Fri and 11am-8pm Sat-Sun. Click here for further information on Fairtrade Fortnight