Discover the Clever Weight Loss Programme that Breaks Bad Habits

Sitting around at home all day, with easy access to the biscuit tin, isn’t exactly conducive to hitting those health and fitness goals, but fortunately there’s a clever wellness programme that can help, even during these turbulent times…

What if there was a little health and wellness expert inside your phone helping you navigate these choppy waters to hit your goals?

And not just an expert that helped you keep you away from the treats cupboard – so that you can strut out of these crazy lockdown times in your skinny jeans – but one that helped you see things differently?

One that helped you break bad habits (3pm tea and biscuit break, anyone?) and change negative behaviours so that you feel happier, healthier and more positive?

Well there is. That little expert is called Noom.

Noom isn’t just another diet plan, it’s a health and wellness programme that uses habit-changing psychology and small goals to help you live a healthier lifestyle and lose weight for good.

How Does it Work?

Noom is an ever-evolving app that continues to add to the user experience, fromremembering past meals for easier food-logging to sending you little motivational high fives.

The Noom app is easy to use and always by your side, using cutting-edge technology to accurately monitor your progress and provide expert advice and analysis to keep you on track.

But what really differentiates it from other products on the market is the programme’s focus on behaviour modification for sustainable results.

And weight loss is just the start. The Noom programme is the first step to preventing or improving other chronic and pre-chronic health conditions like diabetes and hypertension. 

Noom is a clever health and wellness app that uses CBT to help you break bad habits for long-term, sustainable weight loss

real human Weight Loss experts

Noom combines the power of technology with the empathy of real human weight loss experts to deliver successful behaviour change and sustainable weight-loss results. 

Over 80% of Noom users have made progress on other weight-loss plans only to gain it all back, but this psychology-based programme teaches you how to identify and change the habits that have been holding you back. 

You’ll get weekly, individual one-on-one goal setting and support from your Goal Specialist, who is trained in cognitive behaviour therapy (CBT). 

Once you have passed your 14 day trial, you’ll have 24/7 access to your Group to share your daily struggles and successes, as well as daily access to your Group Coach to work through any issues and get kudos for your accomplishments.

Noom uses CBT to change the way you think about diet and exercise

Behavioural Change & Your Goal Specialist

The program is modelled after the CDC’s diabetes prevention programme (the Centers for Disease Control and Prevention is the US’s leading national public health institute), and Noom has had a number of articles published in peer-reviewed scientific journals demonstrating the programme’s effectiveness. 

Each Noom user receives coaching from professionals trained in cognitive behaviour therapy (CBT), meaning Noom delves deeper to help you understand your personal barriers, goals and areas of opportunity for change.

During the first week of the programme, your Goal Specialist helps you identify your ‘Ultimate Why’.

More often than not, a users ‘Ultimate Why’ it is not just to lose weight, but a much more personal motivation, like being healthy for the kids or feeling more confident.

Each week the Goal Specialist works with your to create a personalised action plan based on your ‘Ultimate Why’, current progress and individual life circumstances. 


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Cognitive Behavioural Therapy 

Cognitive Behavioural Therapy (CBT) might sound scary, but it’s really not. CBT is essentially a goal-oriented talking therapy and is widely used in therapy to help people manage mental and physical health problems by changing the way we think and behave.

It’s most commonly used to treat anxiety and depression, but can be useful for health problems including insomnia, IBS, post-traumatic stress disorder and obsessive compulsive disorder.

Trigger > Thought > Action > Consequence

Noom’s coaching model is based on CBT, addressing patterns of thinking and/or behaviour to help you identify the behaviour chain (Trigger > Thought > Action > Consequence) behind your unhealthy habits.

By better understanding your behaviour chain you’ll gain a better understanding of where you struggle and where you can make positive changes. 


Brooke: “I knew Noom was going to be different from the very beginning. When Noom asked me what my weight loss goals were, I said, you know, 35 pounds. Then, Noom asked me well, why do you want to lose 35 pounds? I was a bit surprised to be asked the question, but I answered, I want to be more healthy. Then Noom asked me, why did I want to be more healthy? I had to think about it again. Eventually, we got to what Noom calls my ‘Ultimate Why’ – that I wanted to be at my optimal weight because I wanted to make really smart decisions about family planning. If I want to have a second baby, I don’t want for my weight to be a deterrent if I want to get pregnant again.”

Annie: “I wasn’t really expecting just how much more positive I would feel about my life in general. So, having sort of that success with weight loss and the scale, made me realise that there are a lot of areas in my life that I could do better in. Because I felt really great about the success I was having on the scale.”

Emily: “The biggest win for me with Noom I’d have to say is how I feel. My energy level has gone up. Even when the weight loss is slow and stubborn which it’s bound to be in any programme you get a lot of inspiration from your group. You get a lot of inspiration from your coaches. It’s there for you all the time. Anytime you wanna pick up your phone or go on your computer, and login, and look for some inspiration it’s right there.”

How to Join

Head to the Noom website, complete a brief survey and you’ll be presented with a personalised package. After a 14-day trial you’ll be introduced to your Goal Specialist and billed for the programme, which starts from £12.42 per month if you sign up for 12 months, £25 per month if you sign up for four months, or £49 for a single month.

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