21st Century Grocery Store Opens in Clapham

In the year that eating in became the new eating out and we all discovered a new love for our local shops, Clapham’s new independent grocer couldn’t have opened at a better time…

Lead image: Scott Warman from Unsplash

When supermarkets struggled to keep us in loo roll, pasta and wine during the initial lockdown, many of us turned to our oft-overlooked local shops.

Always there for that forgotten pint of milk or loaf of bread, Londoners, usually spoilt for choice when it comes to food offerings, have discovered a new appreciation for our local independents – butchers, bakers, grocers and newsies.

And so the news that Trude’s Grocery, a brand new local independent grocer, opened in Clapham Common in December, is cause for fanfare.

Trude’s Grocery is due to open in Clapham on 5 December 2020

With a focus on local, seasonal and organic produce, Trude’s promises to be a welcome addition to The Pavement, seconds from Clapham Common tube station and Clapham High Street.

Founded by Alex Trude, who grew up in Brixton and loved going to the market with his parents to buy food for the weekend, Trude’s will be a thoroughly modern grocery store, offering a more ethical and sustainable alternative to the local supermarket.

Combining the convenience and range of produce of a local supermarket with the quality of a deli and the charm of a traditional London market, you’ll find an expertly curated selection of meat, fish, dairy, charcuterie, fruit, vegetables, baked goods and store cupboard essentials, all sourced from independent farmers and producers.


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Trude’s will also offer takeaway hot drinks, refillable dry goods and a range of delivery boxes to customers within a two-mile radius of the store.

To celebrate opening, Trude’s is offering customers a free coffee on launch day, Saturday 5 December. To claim yours, simply follow Trude’s Grocery on Instagram @trudesgrocery, screenshot the post promoting the offer (once it’s live), present in-store and choose from any coffee on the menu.

Trude’s will be open 7am to 9pm Monday to Saturday and 8am to 6pm on Sunday at 10 The Pavement, Clapham Common SW4 0HY. See