COLD-PRESSED JUICE BARS: FROM LA TO LONDON
Health and wellbeing has never had more air time, and unless you’ve been living in a cave for the last year you won’t have missed the great juice trend. First it was all about the green goddess juice, with kale farmers having their version of the gold rush, then almond milk had its moment, but now the latest health-food trend to cross the pond from LA is cold-pressed juices (made without using a blade and heat, thus keeping all the ingredient’s nutrients). And with the opening of two new cold-press juice bars in London this week, it’s clear this isn’t just a fad.
Fed up with the lack of easy-to-grab, healthy food, Londoners Georgie Reames and Ed Foy took inspiration from their time spent in LA and opened PRESS (press-london.com) on the site of the new Ham Yard Hotel, off Piccadilly Circus. Decked out in fresh LA-style interiors, the new juice bar has an ever-changing menu of seriously healthy juices, leches (almond milk smoothies) and boost shots. All the juices are cold-pressed each morning and kept fresh in the walls of fridges.
It’s not all liquids-only though, there will be PRESS pots of guilt-free non-dairy ice creams and sorbets, packed with superfoods and topped with the likes of bee pollen and goji berries, plus protein balls (do not miss the carrot cake ball, it is amazing). For those who really want to embrace the juicing lifestyle, there are cleanses available and health guru specialists, including celebrity nutritionist Gabriela Peacock and fitness expert Harry Jameson, are on hand to guide you to a balanced life, through classes, events and training.
Meanwhile, down the road on Dover Street cousins Jack and Toby Graham have opened Raw Press (rawpress.co) below fashion boutique Wolf & Badger. The juice bar will be more of a café environment than a grab and go, and the duo have teamed up with superfood healthy blogger extraordinaire Deliciously Ella who has created salads and snacks specifically for the launch period. Among the liquid offering will be a plethora of green juices, vanilla infused almond milk shakes (known as Mylk) and plenty of organic cold-pressed juices of different flavours.
Jack Graham, says,“Raw Press is all about serving honest and exciting food and drinks that are good for you, without compromising on taste. We want to make it easy for Londoners to make small, beneficial changes to their diet and lifestyle decisions.”
In keeping with the ethical ethos, Raw Press offers a glass bottle returns scheme, when you bring back 10 bottles you will be rewarded with a free juice. And like PRESS, it will also be holding wellbeing events. So there’s no excuse. Being green has never been easier. Sorry Kermit!