The countdown to Christmas has begun! The iconic Piccadilly store has unveiled this year’s festive window displays

Christmas has arrived at Fortnum & Mason. This shop’s festive window displays are now on show after the grand unveiling led by Father Christmas and the New London Children’s Choir.

This year, the windows are inspired by Fortnum’s collaboration with illustrator Kristjana S Williams who created the designs for over 100 new festive products. These include intricately painted birds adorned with gems and headdresses, as well as a variety of sweet treats, which have been transformed into 3D dreamlike scenes in each of the store’s 21 windows.

Replicating the rich tones featured on the packaging, one predominant colour also takes centre stage in each window.

Ready to get in the Christmas spirit? Here’s a preview of Fortnum’s festive scenes. fortnumandmason.com

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