Burberry CEO Christopher Bailey has been given the honour of designing this year’s Christmas tree at the iconic Mayfair hotel
When it comes to spectacular Christmas trees, Claridge’s never disappoints and this festive season will be no different. The Mayfair hotel has revealed Burberry’s Christopher Bailey will design its famous tree. It will take centre stage in the lobby from 16 November.
Bailey follows in the footsteps of Dolce & Gabbana, who have been in charge of the tree design for the last two years. The brand has revealed this year’s tree will be a modern contrast to the hotel’s art deco design. In a nod to Burberry’s heritage, it will feature 100 metallic umbrellas as well as thousands of twinkling lights.
This is the sixth time Claridge’s has collaborated with a fashion designer on its tree design and for the first time, the hotel has chosen a British name to work with.
‘Christmas is one of my favourite times of year so I was delighted to be asked to design the Claridge’s Christmas Tree – the iconic hotel celebrating a joyful time,’ Bailey said. ‘We wanted the tree to reflect the playfulness of the season with a little bit of the English weather thrown in. We also love the idea that the tree comes to life as guests pass by bringing a wonderful touch of festive magic to their stay.’
This partnership marks a long-standing relationship between Claridge’s and the fashion brand. Guests in the hotel’s suites are welcomed with a Burberry trench coat to protect them from the British weather during their stay. While the tree is on show, ‘Burberry’s Bellboys’ will also be available to help visitors with their Christmas shopping.
At least we know where to go for a very stylish Christmas.