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Shirking Suburbia: Hot New Homes Near London’s Prime Shopping Areas

The charms of suburbia can wear thin at this time of year, when it’s all Christmas parties, shopping and dashing from A to B. But is relocating to Prime Central London an option? If you’re prepared to pay a premium, there are some fantastic new homes out there…  

Words: Fiona Brandhorst 

Christmas shopping is a much less daunting task when you live on the doorstep of the capital’s prime shopping destinations. Schlepping into town from suburbia is a chore many of us could do without at the weekend. Unsurprisingly, such convenience comes at a price, but there are plenty of buyers prepared to pay the premium.

‘In an increasingly homogenous world, people seek diversity in their surroundings – a specialist coffee shop, a bespoke hat shop or a great world food restaurant can prove a real attraction to buyers,’ says Alex Lyle, Sales Director at Marsh & Parsons.

Kensington High Street is a prime shopping destination with an eclectic blend of high street chains and independent shops, as well as being a short hop from Harrods and Harvey Nichols. St Edward’s Cityhouse is a collection of split level apartments at Kensington Row ideally located for shopaholics.

Harrods at Christmas time is a Mecca for shoppers

Harrods at Christmas time is a Mecca for shoppers

Residents can retreat to stunning master bedrooms that come with bespoke fitted or walk-in wardrobes, luxury en-suite bathrooms and access to a private sunken garden, perfect for relaxing with a restorative glass of wine after a day’s shopping. Prices start from £1.575m.

Close to Motcomb Street with its boutiques, cafés, restaurants and villagey feel as well as the famous stores of Sloane Street and Knightsbridge is Belgravia Gate on the prestigious Grosvenor Crescent alongside The Lanesborough and hotly anticipated Peninsula Hotel.

Completing this year, Savills is selling the 12 apartments developed by Wainbridge behind a Grade II listed façade, comprising three townhouse-style grand apartments arranged over four floors, six expansive lateral apartments, one duplex mews apartment and two duplex penthouses. Prices on application.

Forming part of the Duke of Westminster’s London estate, Grosvenor Square is the centrepiece of Mayfair. Nearby flagship stores include Celine, Marc Jacobs, Oscar de la Renta as well as Michelin-starred restaurants and prime hotels such as Claridge’s and The Connaught.

Lodha UK’s No.1 Grosvenor Square development has now launched with 39 apartments and five bespoke duplexes, on the site of the former US Embassy and Canadian High Commission. Residents can enjoy a dedicated lifestyle floor with a 25m pool, gym with a personal training room, private spa, treatment rooms and 24-hour concierge. Prices from £8 million for a two-bedroom apartment through Savills and Knight Frank.

Curzon Street in Mayfair is not only close to Mount Street village, but also St James’s. The Penthouse at 37 Curzon Street, above the iconic Curzon Cinema, was previously the home of rock legend Dave Clark who regularly hosted big names, such as Freddie Mercury.

Marylebone has emerged as a retail hotspot in its own right and one that continues to prove popular with both domestic and international residents alike

Set over the sixth and seventh floors of the building and comprising four bedrooms, including a master suite with views over Mayfair, the Houses of Parliament and Big Ben, and a large, open-plan reception, kitchen and dining area, it is an ideal space for seasonal celebrations. Priced at £11.95m through Savills and Knight Frank.

OneTwentyFour W1 is situated on Seymour Place in Marylebone close Oxford Street as well as the array of boutiques within Marylebone Village. ‘Marylebone has emerged as a retail hotspot in its own right and one that continues to prove popular with both domestic and international residents alike,’ adds Katherine McCullough, development director at Merchant Land. Prices start from £935,300.

New luxury homes in Prime Central London: At The Mansion on Marylebone Lane, residents will have the use of a chauffeur-driven Bentley and Fortnum & Mason grocery deliveries

At The Mansion on Marylebone Lane, residents will have the use of a chauffeur-driven Bentley and Fortnum & Mason grocery deliveries

At The Mansion on Marylebone Lane, residents will have the use of a chauffeur-driven Bentley, Fortnum & Mason grocery deliveries, housekeeping from Maid of London and dry cleaning from Jeeves of Belgravia, with many more in the pipeline. Moments from Marylebone and Oxford Street, the 23 luxury apartments are more than 65 per cent sold off-plan and will be ready in spring next year. Prices start from £4.7m with Savills.

W1 London is just metres from the independent shops, contemporary art galleries and Michelin-starred eateries including the celebrity favourite the Chiltern Firehouse

The former BBC radio headquarters on Marylebone High Street itself has been unveiled as the boutique development of W1 London. The 19 two and three bedroom apartments, penthouses and three storey townhouses are just metres from the independent shops, contemporary art galleries and Michelin-starred eateries including the celebrity favourite the Chiltern Firehouse. Prices start from £4.1m through Knight Frank.

Victoria is London’s newest landmark destination for design, fashion and high-quality living. When the 268 apartments are completed in 2021 at The Broadway development on the site of the former New Scotland Yard Metropolitan Police headquarters, they will be the final piece of the Westminster jigsaw. Prices will start from £1.56m.



 

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